Adela Fundulea

About Adela Fundulea

Marketing leader with 25+ years of experience driving brand growth, customer engagement, and revenue across both global enterprises and nonprofit sectors. For the past 15+ years, I’ve specialized in digital marketing—leading web strategy, conversion optimization, SEO, and data-driven initiatives that scale impact.At IBM, I’ve-Led web and CRO strategy for watsonx AI Assistants, increasing demo CTA clicks by 300%-Boosted organic traffic by 326% across product microsites-Created optimization models now replicated across high-performing IBM pages-Implemented global A/B testing and UX enhancements that increased conversion by over 25%With experience in both strategy and execution, I thrive at the intersection of creative marketing, data analytics, and user experience—helping organizations modernize digital presence and exceed performance goals.Let’s connect if you’re working on big digital transformation goals or want to exchange insights around CRO, AI in web strategy, or scaling global digital campaigns.

Experience

1. Ww Senior Digital Strategist Watsonx Data Products

   IBM

   Jan 2025 — Present · US

   As a global digital strategist, I lead initiatives that align IBM’s go-to-market priorities with measurable outcomes. I optimize high-impact pages, personalize experiences for key audiences, and drive organic search growth to maximize engagement and conversions. I collaborate with regional teams to ensure global consistency while tailoring execution to local markets.Key achievements:Increased qualified leads by 9,500% YoY through SEO and page optimization, making organic search the top-performing lead sourceGrew organic traffic by 26.4% YoY, counterbalancing paid media declinesSurpassed conversion intent (CI) targets by 494% YTD via testing, content enhancements, and funnel optimizationIncreased developer CIs by 11% QoQ through personalization and A/B testing

Education

• CODECS & Open University, UK

  Postgraduate studies

• Academy of Economic Studies, Bucharest

  Bachelor's degree

• Academy of Economic Studies, Bucharest

  Master's degree

• Sociology & Psychology Faculty, Spiru Haret University, Bucharest

  Bachelor's Degree

Skills

• Corporate Communications
• Friendly Personality
• Strategy
• Brand Management
• Competitive Analysis
• Fundraising
• Marketing Strategy
• Marketing Communications
• Professional Services
• Market Planning
• Event Management
• Empathy
• Marketing
• Brand Development
• B2b
• Direct Marketing
• Advertising
• Charities
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Digital Marketing
• Online Advertising
• Business-to-Business (B2b)
• Market Research
• Marketing Management
• Market Analysis
• Email Marketing
• Strategic Planning
• General Awesomeness
• Social Networking
• Social Media Marketing
• Copywriting
• Management
• Integrated Marketing
• Online Marketing
• Social Media