Angel de Cruz

About Angel de Cruz

I currently manage the Quantitative Research within the Xbox Media Solutions team at Microsoft Advertising. We are a team of data scientists who specialize in conducting quantitative research in the context of mobile game advertising. I have experience in:Experimentation•Ad Effectiveness Measurement: have developed proprietary internal measurement solutions to conduct brand lift studies.•User Experience Research: testing new ad formats and ad features from a UX perspective.Internal Tooling•Managing the development of internal tools and dashboards.•Maintaining tools with minimal disruption of service.•Automating tedious workflows.•Democratizing access to internal data via dashboards.Insights Generation•Designing new and innovative metrics.•Conducting user behavior analysis to create audience insights.(churn, engagement, seasonality, etc.)Management•Hired, trained, and currently supervise my (amazing!) team.Programming Languages: Python, SQL, RMethodologies and Tools: Google Cloud Platform, ChatGPT, Git, JIRA, Agile, Scrum, SaaS

Experience

1. Senior Manager, Business Analytics, Xbox Media Solutions

   Microsoft

   Jan 2026 — Present · New York, NY, US

Education

• Fordham University

  Bachelor’s Degree, Economics and Philosophy

  2012 — 2016

• Fordham University

  Master’s Degree, Economics

  2017

Skills

• Editing
• Microsoft Word
• Python
• Event Planning
• Customer Service
• Matlab
• Research
• Spss Modeler
• Teamwork
• Stata
• Statistics
• Electronic Data Interchange (Edi)
• Social Media
• Jira
• Agile Methodologies
• Social Networking
• Management
• Microsoft Excel
• Powerpoint
• Filezilla
• Communication
• Time Management
• Sql
• Leadership
• R
• Data Analysis
• Public Speaking
• Community Outreach
• Microsoft Office