Adeen Tariq
Research Assistant @Wirtschafts- Und Sozialwissenschaftliche Fakultät Der Universität Zu Köln
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WORK HISTORY
Research Assistant @Wirtschafts- Und Sozialwissenschaftliche Fakultät Der Universität Zu Köln
Cologne, DE
EDUCATION
Institute of Business Administration
Bachelor's Business Administration
University of Cologne
Master of Science - MS
Beaconhouse School System
A levels
Falconhouse Grammar school
O Levels
ABOUT ADEEN TARIQ
Passionate about creating intuitive and seamless user experiences by leveraging in-depth customer research and data-driven insights. With over a year of experience in customer and UX research, I’ve successfully led projects that optimize user journeys, enhance customer satisfaction, and deliver tangible results. My previous role as Customer Insights Manager at Daraz (an Alibaba Group company) allowed me to: Simplify complex user journeys, such as the returns and communication process, resulting in a significant uplift in NPS. Conduct usability studies for key features like Daraz Mart and the returns process, identifying pain points and collaborating with cross-functional teams to drive improvements. Create detailed customer personas, enabling more targeted and user-centric design solutions. I’m skilled in methodologies like usability testing, surveys, and interviews, and I bring designs to life using tools such as Figma and Miro. My passion for continuous learning has led me to explore different facets of organizations, giving me a well-rounded perspective on how design, research, and strategy intersect. As I build my expertise in UI/UX design, I’m eager to collaborate with others who share my commitment to making the digital world more user-friendly and impactful. Let’s connect!
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