Adeel George

About Adeel George

Feeling stuck and worried about the product you’re building? Are you tired of constantly making fixes your threatening-to-leave customers have incessantly complained about? Do you feel trapped by your investors’ nonstop queries on their ROIs? Looking for ideas on product enhancements to wow users and drive more revenue? That’s a dreadful feeling that we all like to avoid. Having worked on product teams and led dozens of product launches over the years, I know your struggle. Will the product take off? Will the work you’ve put into it pay off? And will the customers like it? Add to that the pain of maintaining a quality product team who gel together and make great things happen. I know how it feels to have built a team only to be left behind because they seem to have found “the next best thing” to move on to. Even worse, I know the growling frustration brought by almost finishing the product and then running out of investments. So let’s work together and turn things around. Together we’ll: Define product vision through tried and tested qualitative and quantitative user research.(Hint: Market research is if people might buy, user research is data about what problems people actually have). Identify opportunities within your product. Help product teams identify usability issues with their current product. Help iterate quickly to achieve a product-market fit. I help product teams build quick wins to plug the holes in their product strategy. When that is well taken care of, the next best thing is curating a long-term product road map. Using the Jobs to be Done methodology, I focus on outcome-driven Innovation. The result: Your team will have job stories that can be mapped to user tasks. These form the basis of precise user stories for the product team to prioritize and build your product. I have a passion for creating products that focus on end-user experience and meet business objectives. The vast range of projects and products I have handled taught me a great deal about the interconnectedness of designs and user behaviors. I use my knowledge of user experience to help innovators solve complex business problems. How may I help you? Let\'s talk.

Experience

1. Principal User Experience Consultant

   Lambent

   Dec 2009 — Present · Salt Lake City, UT, US

   Most product teams struggle to set a direction for their product.There are so many stakeholders to please, and there are so many customer complaints.This is a continuous struggle for product teams and the number one reason most products fail. The inability to pinpoint where to begin.I help product teams set a direction for their product, from customer experience to user experience.I have helped specialized services the likes of online training providers, insurance companies, and ecommercce services bring in more visitors and help them retain these visitors and as a result generating more revenue - over a 30% within the first year.I achieved this by fixing their user experience which was causing them to lose customers.

Skills

• Axure
• Social Media Marketing
• Mobile Interaction Design
• Graphics
• User Experience Design
• Online Marketing
• Public Speaking
• Usability Engineering
• User Research
• Design Research
• Layout
• Javascript
• Concept Development
• Css
• Leadership
• Wireframes
• Website Development
• Graphic Design
• Illustrator
• E-Commerce
• Photoshop
• Search Engine Optimization (SEO)
• Usability Testing
• Morae
• Html
• Adobe Illustrator
• User Interface
• Usability
• Art Direction
• User Interface Design
• Web Design
• Jquery
• User Experience
• Wordpress
• Axure Rp
• Creative Direction
• Adobe Creative Suite
• Information Architecture
• Social Media
• Mobile Interface Design