Adedamola Shogo
Creative technology leader driving impactful marketing strategies and campaigns.
- Role
- Creative Lead at Alpha & Nimbus
- Location
- Corning, NY, US
- LinkedIn followers
- 500 followers
About Adedamola Shogo
I am a Creative Director focused on building immersive brand experiences that merge…
Experience
Creative Lead
Apr 2020 — Present · Lagos, NG
Alpha & Nimbus(A&N) Studio KEY RESPONSIBILITIESCreative Leadership: Led ideation for immersive brand campaigns, translating concepts into creative strategies aligned with client objectives. Directed creative vision and execution of AR/VR projects, blending artistic innovation with technology to deliver impactful solutions.Strategic Pitching: Developed and pitched innovative concepts to global brands, securing buy-in for groundbreaking campaigns. Presented compelling use cases for integrating immersive technologies into brand storytelling.Project Management: Managed workflows from ideation to deployment, ensuring on-time delivery within scope and budget. Defined clear milestones and success metrics to guide development.Stakeholder Collaboration: Partnered with clients and cross-functional teams to align creative direction with project goals. Maintained strong relationships through regular updates and clear communication.Design and Innovation: Oversaw scalable design systems for AR/VR platforms, balancing functionality with artistic expression. Explored emerging technologies to enhance storytelling and experiential design.Data-Driven Creativity: Used data insights to inform design decisions, optimize campaigns, and refine creative approaches for maximum engagement.ACHIEVEMENTSDirected the creative vision for Marriott Hotels’ AR activation, earning the EXMAN Best Use of Technology for an Activation Award (2021).Pitched and developed a data solution for Mastercard’s Shoppa Spree, winning the EXMAN Award for Best Use of Technology for Data Collection and Insights (2022).Consistently delivered projects exceeding KPIs, enhancing customer loyalty and brand equity.Collaborated with global brands like Marriott, Mastercard, and the NBA, setting new standards in experiential design for their brand activation campaigns.
Education
Columbia International College
Ontario Diploma
2012 — 2013
Adeleke University
History and International Studies
2017 — 2020
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