Ade Pratiwi
Brand Marketing Lead @OLX Indonesia
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WORK HISTORY
Brand Marketing Lead @OLX Indonesia
Develop a rebranding strategy merging three entities into a single new brand for consumers- Conduct detailed research on each brand\'s attributes, profile and power to leverage its strengths and weaknesses in the new brand- Take charge of the comprehensive 360 brand campaign to communicate the brand\'s message and objectives, enhancing awareness during the rebranding phase- Work alongside Brand Consultant to establish brand guidelines and mapping for the brand\'s image and personality- Supervise data analytics performance across all Marketing channels- Implement a personalized communication strategy for CLM and Performance MArketing to drive results at the lower funnel- Manage the brand\'s budget for the entire year- Monitor market trends, gather competitor insights, supervise advertising and marketing operations to optimize the brand\'s performance- Collaborate closely with teams like Product, Sales, Operations, Market Insights, PR, Digital, Performance Marketing, CLM, and Social Media to ensure alignment and successful execution of the overall brand strategy- Coordinate with agencies to supervise all communication efforts, overseeing processes and outcomes.
EDUCATION
Universitas Indonesia (UI)
French Literature
ABOUT ADE PRATIWI
Experienced in Brand Marketing Communication for +10 years, both in Activation Agency and Brand Marketing, ensuring the impact to the business.
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