Addy Barnes
- Role
- Global Creative Director at TGI Fridays
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Addy Barnes
Addy Barnes-Antonio is a talented Sr. Creative Director with over 10 years experience…
Experience
Global Creative Director
Jun 2023 — Present · US
Lead internal creative team in strategic visual execution across print and digital communication channels.\\\\nIncrease brand awareness by developing and enforcing brand standards across the global market, consisting of 50+ countries.\\\\nMaximize creative resources across the global system.\\\\nWork directly with the marketing and culinary team in system wide promotion activation, providing effective marketing support for results driven local implementation.\\\\nManage the development of creative asset library, designed to support unique regional campaigns through social occasions, menu innovation, off-premise services and value.\\\\nLead international social media calendar planning, and oversee monthly organic content development.\\\\nScope marketing initiatives and manage work steams in an agile project management style.\\\\nPull and analyze data reports to guide decision making during creative messaging strategy, to provide creative tailored to each stage of the customer journey.\\\\nDeliver visually interesting creative assets, unique to the Fridays brand, by providing an environment that encourages fresh, new design techniques applications from internal design team.\\\\nConduct post mortem reports upon project completion to identify process efficient opportunities and tactic success.\\\\nMeet with cross-departmental leaders to effectively develop project charters that clearly identify deliverables within key stages of project, minimizing silo’d work while maximizing parallel work streams.\\\\nPitch promotional concepts through visual activation plans consisting of POP mock-ups, story boards and customer journey messaging matrix.\\\\nTake a wholistic approach to creative, resulting in a dynamic collection of marketing that supports a variety of overlapping campaigns and promotion messaging.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
The Art Institute of Pittsburgh
Graphic Design
2009
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