Addison Lebeau

About Addison Lebeau

Customer Marketing Manager experienced in building and scaling a Customer Marketing program from the ground-up. I love to create strong customer advocates, build community, and enable go-to-market teams with the support they need.

Experience

1. Customer Marketing Manager

   Ontra

   Jan 2023 — Present · New York, NY, US

   Ontra is the leading AI-powered platform for private markets- Lead overall customer marketing and advocacy strategy, launch net new programs, and drive significant business growth at an AI-powered startup- Supported scale-up efforts during a successful $70M fundraise, bringing total funding to $325M by launching new initiatives and scaling existing programs- Manage the case study program to boost the case study total by 122% YoY, increase web page sessions by 255% YoY, grow web page conversions by 500% YoY- Developed the Customer Champion Program, which defines, identifies, and nurtures high-profile Champions that advocate for the company – directly growing the number of Champions by 54% MoM- Launched customer and prospect newsletters, increasing engagement with webinars, field events, product updates, and industry news, driving 22% MoM growth in open rates and 31% MoM growth CTOR- Manage all customer logo rights and language, partnering with Legal, Sales, and Customer Success to secure logo permissions, handle MSA rights, and approve new deal terms.

Education

• Boston College Carroll School of Management

  Bachelor of Science (B.S.), Marketing & Information Systems

Skills

• Programming
• Public Relations
• Facebook
• Time Management
• Public Speaking
• Leadership
• Microsoft Excel
• Powerpoint
• Fashion
• Information Systems
• Customer Service
• .net
• Visual Basic
• Organization Skills
• Social Media
• Event Planning
• Trend Following
• Marketing
• Microsoft Office
• Social Networking