Addison Snidle
Project Management | Digital Content | Video Marketing
- Role
- Senior Product Content Manager at Global Payments Inc.
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Addison Snidle
With over 15 years of experience spanning creative production and technical project management, I bring a unique blend of creative vision and strategic execution to digital content initiatives. I began my career as a producer at The Martin Agency, working with creative production houses to deliver marketing campaigns for broadcast and online. My expertise has evolved to encompass both the creative and technical sides of content strategy. I\'ve successfully transitioned from agency work to corporate environments, leading content initiatives for startups and Fortune 500 companies across diverse industries including energy, healthcare, transportation, and technology. This cross-industry experience has given me valuable insight into adapting content strategies for different audiences and business objectives. Currently, I lead the execution of product content strategies that support Global Payments\' Experience portals for developers, merchants, and partners during a critical portal migration initiative. In this role, I collaborate with both internal teams and external stakeholders, producing written and visual content while tracking key metrics and analytics to measure performance and optimize outcomes. My core competencies include video production, graphic design, marketing strategy, and copywriting, allowing me to approach projects holistically—from initial concept through final delivery and performance analysis. This comprehensive skill set enables me to bridge the gap between creative vision and measurable business results.
Experience
Senior Product Content Manager
Mar 2025 — Present
Education
Virginia Commonwealth University
Certificate Program
2017 — 2019
Bishop O'Connell
High School Diploma
2007 — 2011
James Madison University
Bachelor of Arts (BA)
2011 — 2015
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