Addy Cassady
Collaborating with Finance brands to tell their story in paid media | Navigating the tricky world of ad restrictions | Compliance-savvy execution
- Role
- Director of Business Development at Booyah Advertising
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Addy Cassady
Most bank and credit union marketing teams already have the ingredients. They just…
Experience
Director of Business Development
Aug 2025 — Present · Denver, CO, US
I help fintech and financial services brands break through compliance bottlenecks, shifting platform rules, and unpredictable performance that slow campaigns down and stall growth. My focus is on partnering with marketing teams who need paid media strategies that can scale efficiently, withstand scrutiny, and prove ROI with every dollar spent.By combining compliance-conscious planning with performance-focused paid search, social, and programmatic campaigns, I help brands clear roadblocks, connect with customers, and unlock growth in one of the most high-pressure, heavily regulated industries.
Education
University of North Texas
Consumer Experience Management , Marketing
2016 — 2021
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