Addie Caulk Derr

About Addie Caulk Derr

My sweet spot is the intersection of storytelling, technology, and behavior. A life-long geek, I’ve been fortunate to spend my career using tech as a vehicle to tell stories, shape conversations and measure the impact of those efforts.Translating technical specifications into value propositions and connecting that with customer needs is what I do for funsies. Measurement makes my brain happy. I am a dashboard junkie and am voracious for information.Connection is in my DNA. I am passionate about joining people with stories that inspire, products that make their lives easier, or other rad humans. I understand when you put people first, profits not only follow, but grow. I lead from this fundamental truth.If you turn on the corporate speak filter that translates to: I am a creative, people-first leader with substantial experience in driving market growth and product success across diverse industries.My proven success lies in ensuring consistent market penetration and product adoption through the strategic implementation of Go-To-Market strategies. I have been instrumental in leading high-impact marketing initiatives, managing marketing budgets, and delivering significant ROI and YOY growth.As a seasoned content marketing strategist, I specialize in global campaign management, focusing on brand awareness and opportunity creation. My expertise extends to lead generation, revenue growth, and market positioning through compelling rebranding and growth initiatives.I excel as an out-of-the-box thinker and creative problem-solver, ensuring successful product launches and effective communication of features and value propositions.Go To Market Strategy | Content Strategy | Product Marketing | Corporate Marketing | Messaging and Positioning | Value Proposition Definition | Integrated Marketing | Product Launch | Client Acquisition | Client Retention | AI | LLM | Chat GPT | Customer Led Growth | Saas Leader | Saas Startup | Lifecycle Marketing | Prompt Engineer Certifications: Hubspot Inbound Marketing | Product-led Growth Certification from Pendo.io | Automation Foundations from Make.com

Experience

1. Product Marketing Manager

   Nextech Systems

   Jan 2026 — Present

Education

• North Carolina Central University

  School of Law

  2010 — 2011

• Western Kentucky University

  B.A., Sociology, Psychology and Gerontology

  2002 — 2006

Skills

• Cms
• Strategic Communications
• Web Analytics
• Online Advertising
• Online Marketing
• Content Development
• Pardot
• Sales Operations
• Information Architecture
• Product Management
• Copywriting
• Sem
• Email Marketing
• Content Management
• Search Engine Optimization (SEO)
• Product Marketing
• Sales Presentations
• Social Networking
• Multimedia
• Social Media Marketing
• Conversion Optimization
• Digital Marketing
• Social Media Strategy
• User Interface Design
• Blogging
• Ppc
• E-Commerce
• Multimedia Project Management
• Web Strategy
• Web Marketing
• Web Development
• SEO
• Social Media
• User Experience
• Content Strategy
• Google Analytics
• Google Adwords
• Brand Development
• Digital Media
• Wordpress