Adarsh Swaika
Marketing Head @Aliens Group | Head, Central Ops & Sales@FabHotels | Product Manager@Tata Motors | MDI Gurgaon | BITS Pilani
- Role
- Deputy General Manager, Marketing at Aliens Group Pvt. Ltd.
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Adarsh Swaika
With almost 11 years of cross-industry experience, I specialize in building powerful…
Experience
Deputy General Manager, Marketing
Apr 2023 — Present · Hyderabad, IN
Spearheaded high-impact marketing campaigns with strategic oversight of ₹3 Cr quarterly budgets, driving brand visibility and consistent lead generation across projects• Led and scaled high-performing digital marketing teams, delivering revenue growth and improved ROI across large-scale real estate campaigns• Managed high-budget Google Ads, Meta Ads & Bing Ads, optimizing cost per lead/sale by 40%+ through strategic targeting, A/B testing, and campaign scaling• Designed and executed full-funnel digital strategies, enhancing brand visibility, doubling revenue through video campaigns, and improving conversion rates by 30%• Expert in performance marketing & analytics, leveraging tools like Google Analytics, Microsoft Clarity & CRM systems to deliver actionable insights and campaign optimizations• Expanded lead generation channels by integrating 3rd-party real estate portals (Magicbricks, 99acres, CommonFloor) and enhancing ad relevance through deep keyword research and copy optimization• Planned and executed high-impact real estate events, driving qualified lead generation and boosting brand visibility in competitive markets• Led organic and remarketing initiatives via social media, WhatsApp, and email campaigns, strengthening engagement and accelerating hot lead closures
Education
ESCP Europe
MEB
2016 — 2016
Management Development Institute
PGPIM
2015 — 2017
Birla Institute of Technology and Science, Pilani
Msc.Tech
2009 — 2013
Skills
- Powerpoint
- Microsoft Excel
- C
- Programming
- Project Management
- Microsoft Office
- C++
- Digital Marketing
- Java
- Business Strategy
- Teamwork
- Team Management
- Sql
- Microsoft Word
- Management
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