Adarsh Reddy C.
Manager, Data Collection & Digital Analytics Strategy at Shift Digital | Ex Sony Pictures | Web Analytics Architecture | Governance & Enablement | Privacy & Compliance
- Role
- Manager, Data Collection & Digital Analytics Strategy at Shift Digital
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Adarsh Reddy C.
An experienced Digital Analytics leader with a solid background in managing high-performing teams across complex digital ecosystems, focusing on the design and execution of scalable measurement architectures in the Automotive and Entertainment industries. Hands on in delivering enterprise-scale digital analytics solutions across GA4 and Adobe Analytics environments, parameter schema design, data layer standardization, server-side measurement and platform integrations that enable advanced analysis and AI-driven insights. A tag management and web analytics professional with validated success leading the end-to-end analytics implementation strategy and data governance frameworks that support consistent measurement across complex, multi-property digital portfolios. Proven track record of improving website performance, enhancing user experience and optimizing digital marketing campaigns through data driven decision making. Strong understanding of CRO, SEO, PPC and customer segmentation. Feel free to connect with me through LinkedIn or via email at r••••••••@gmail.com
Experience
Manager, Data Collection & Digital Analytics Strategy
Oct 2024 — Present · Austin, TX, US
Education
Northern Illinois University
Master of Science - MS
2017 — 2019
Jawaharlal Nehru Technological University
Bachelor of Technology - BTech
2013 — 2017
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