Adarsh Kumar
Growth @ Cars24 | Ex - Coding Ninjas | Growth Strategy & Operations
- Role
- Assistant Manager - Growth (Gulf Region) at Cars24
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Adarsh Kumar
Growth and Partnerships Leader | 3.5+ Years in Scaling Operations, Team Management and…
Experience
Assistant Manager - Growth (Gulf Region)
Dec 2023 — Present · Gurugram, IN
Strategizing GTM (Go to market) for Cars24 UAE with focus on zero cost growth- Leading a team of 15 growth agents, generating top funnel leads across multiple LOBs including: A) C2B - Inventory procurement B) B2C - Sales C) C2C - Car listings D) Car loans & bank valuations E) B2B partnerships- Built 0 to 1 lead generating process for C2B procurement vertical on Facebook Marketplace- Spearheading B2B partnerships in UAE used car market with key classified market players, local car dealers- Project managed tech API integration, contract negotiations, communicating platform feature requirements with internal & external stakeholders for different cohorts on app, website & m-site users- Responsible for optimizing Growth funnel with key focus on acquisition, activation, and retention- Managed marketing automation campaigns through channels like WhatsApp & SMS, A/B tested message templates to drive better lead conversions- Cross function collabs with Product, tech, Business Intelligence, performance marketing, customer success & on ground teams.
Education
Kendriya Vidyalaya
PCM with Biology
2018
Sharda University
Bachelor of Business Administration - BBA, Marketing
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