Adarsh Sivakumar

WORK HISTORY

EDUCATION

ABOUT ADARSH SIVAKUMAR

Over the years, two things have been fascinating and put me into deep thoughts. One is how brands learn the pulse of people and the other is the creative steps that brands take to reach customers and pursue them to make a purchase. The most interesting fact is that these two aspects will be subjected to change after a certain time period, pushing specialists to learn more. With a spirit for lifelong learning and creative thinking, I\'m an aspiring social media analyst seeking an opportunity to apply my creativity to understand customers and help businesses reach them. With exposure to platforms such as Facebook, Instagram, Twitter, Pinterest, and their respective ad managers, I possess thorough knowledge about content strategy, campaign management, social media analytics, and strategies. Familiarity with creative tools such as Adobe creative suite and Canva, I can create quick and engaging online content such as posts, videos, and infographics Additionally, I\'m a novice in SEO analysis and keyword research. Apart from marketing, I have learned UX design and app prototyping out of my own interest and I\'m familiar with Figma software. I demonstrated my understandings of social media marketing when I worked as a social media intern with Journey Bike Guides and Bike Buzz as a part of my Co-op work term. I was responsible for managing social media platforms, content creation, scheduling posts, and creating social media strategies. My work yielded an increase of 310% in profile visits and 1300% in website clicks for the Instagram handle of Journey Bike Guides in the period of April-May 2021. For the same period, there was an increase of 554% in profile visits and 1194 impressions for the Instagram handle of Bike Buzz. Other achievements include winning the runners-up position in the influencer campaign contest conducted by the company, SPC. My contribution to this victory was my initiative to take up content creation and constantly sharing feedback, which helped in carving our work to the finest. Since these achievements happened when I was adapting to the \"new normal\", I\'m confident to say that I\'m efficient and versatile in remote environments as well. Outside of work, I love cooking, writing movie scripts, and learning new software that keeps me updated in the job market.