Ada Preda
Sr Brand Manager @Stanford Medicine Children's Health
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WORK HISTORY
Sr Brand Manager @Stanford Medicine Children's Health
Leads end-to-end development of integrated marketing strategies to increase brand awareness, service line consideration, and patient acquisition for one of the most renowned organizations worldwide. Collaborate with VP of Marketing, Executive Director of Marketing and clinical executive leadership to align brand strategy with institutional priorities. Owns brand positioning and message development across campaigns to ensure resonance with key audience segments and alignment with brand strategy and goals. Manages omnichannel marketing campaigns including digital, print, PR, email, events, partnerships, and social — ensuring consistency with brand strategy and guidelines. Directs cross-functional teams, managing internal stakeholders, consultants, and external agencies to deliver high-impact campaigns on time and within budget. Oversees owned, earned, and paid media initiatives across web, blog, social, display, search, and email platforms—Heart Month campaign results: 400K impressions, 18.6K engagements, 10.9K clicks, 4.5K page views (avg. time on page: 5:06), 29% email open rate, and 10M+ earned PR reach. Leverages data and insights to drive continuous improvement, conducting A/B testing and campaign analysis to optimize performance— Improved CTR of digital ads by 0.5% to 3.31%. Leads external partnerships with vendors, media outlets, and consumer advocacy groups to expand brand reach and influence— New York Times campaign delivered 31.3M impressions and 56K content views in two months with an average time on page of 1:07.
EDUCATION
University of Communication and PR (SNSPA)
Master, Advertising
University of Economic Studies (ASE)
Bachelor's Degree, Marketing
University of California, Davis - Graduate School of Management
Master of Business Administration (MBA), Marketing Strategy & Entrepreneurship
G.B University
Bachelor's Degree, Law
SKILLS
ABOUT ADA PREDA
Marketing Leader | Strategic Growth Driver | Brand & Digital Marketing | Product MarketingWith over a decade of diverse experience across B2C, B2B, and agency environments, I am a strategic and results-driven marketing leader with a proven track record of driving growth, market expansion, and brand transformation for small businesses, mid-sized firms, and global Fortune 500s—including Unilever, Hewlett-Packard, and EMC².I specialize in building and executing integrated, data-driven marketing strategies that align with business goals and deliver measurable outcomes. My expertise spans brand building and management, digital marketing, go-to-market (GTM) strategy, product marketing, marketing analytics, budget ownership, and cross-functional team leadership. I have led both local and global multi-channel campaigns that delivered double-digit revenue growth, accelerated customer acquisition, and enhanced brand equity in competitive markets.Select Achievements- Launched a new Unilever umbrella brand and captured 3rd place in market share through targeted, insight-driven, innovative campaigns- Delivered double-digit YOY case growth for Invisalign aligners over three years, increasing brand interest by 270%- Led an integrated campaign for Stanford Medicine Children’s Health that reached 10M+ people during Heart Month.In parallel with strategic and executional marketing leadership, I take pride in cultivating empowering, collaborative, and psychologically safe team environments.An MBA with emphasis in Marketing Strategy and Entrepreneurship, combined with certifications in Storytelling for Influence, Google Analytics, and Coaching, reflects my commitment to continuous learning and leading with both head and heart.I thrive at the intersection of strategy and execution—leading high-performing teams and agencies to deliver their best work, managing multimillion-dollar budgets, and influencing cross-functional and executive stakeholders to drive sustainable business success.Core Competencies: Marketing Strategy | Brand Building and Brand Management | Digital & Performance Marketing | Product Marketing | GTM Strategy | Campaign Management | Marketing Analytics & Insights | Budget Ownership, Brand and Category P&L | Team Leadership | Executive Stakeholder Alignment | Healthcare, Tech, CPG, Consumer Electronics & Nonprofit MarketingWork portfolio:
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