Anand Dandeker

About Anand Dandeker

As a demonstrated leader, I have transformed marketing strategies and technology…

Experience

1. Vice President, Global Head of Digital Strategy

   Northern Trust Asset Management

   Dec 2016 — Present

   Northern Trust is a global asset management firm with over $1 trillion in assets under management. The firm provides asset servicing, fund administration, investment management, banking and fiduciary solutions for corporations, institutions and affluent individuals. • Creating a cogent, transformational, data driven roadmap for a global digital ecosystem across the enterprise that will provide a comprehensive view of user journey touch points from prospect to client and through an ongoing relationship development. The corollary information will yield logic for customized and predictive user experiences. Internally, the process connected various groups and technology to a tangible and realizable vision of developing an integrated and measurable user experience • Developing an ecosystem roadmap that will integrate analytics across silo’d touch points, e.g, marketing automation engagement (Marketo), customer relationship management (SalesForce), top-tier content management system(s), and various other digital properties with proper analytic programs • Empowering ‘one source of truth’ content distribution among all touch points • Meeting short term needs by directing strategy and marketing services for incremental revisions to the public site and various digital properties. Improving promotional and engagement tactics that begin to converge the holistic user experience of web, search, and social media engagement

Skills

• Digital Media
• E-Commerce
• Wealth Management
• Fixed Income
• Alternative Investments
• Healthcare
• Lean Manufacturing
• Strategic Roadmaps
• Management
• Experience Design
• Vendor Management
• Multi-Channel Retail
• Wealth Management Services
• SEO
• Content Strategy
• Digital Strategy
• Internet Strategy
• Change Management
• Agile Methodologies
• Strategy
• Integrated Marketing
• Business Development
• Team Management
• Digital Marketing
• Global Marketing
• Portfolio Management
• Investments
• Mutual Funds
• Six Sigma
• Etfs
• Financial Services
• Asset Managment
• Information Technology
• Series 7
• Leadership
• Online Advertising
• Pharmaceutical Industry
• Equities
• Asset Management