Adam W. Musial

About Adam W. Musial

An innovative analytics leader and former strategy consultant, I build cutting-edge analytic solutions and platforms that deliver measurable outcomes for world-class organizations.I build and lead teams that leverage modern technologies and AI to deliver tools and insights that drive business strategy, enable cultural shift to data-driven decision-making, and quantify outcomes for initiatives throughout growing organizations. I thrive in dynamic environments, where I identify, take ownership of, and develop innovative solutions. I\'ve spent over a decade leading analytic, engineering, and product teams, from individual consulting engagements, to spearheading expansion of modeling capabilities of a home-grown SaaS platform for fiber networks planning. Currently, I shape the future of ProphetX’s analytical capabilities, driving innovation and delivering superior insights for a leading sports prediction exchange.I\'ve led teams of consultants and technical product teams collaborating with stakeholders across product, engineering, sales, marketing and operations to delivered quantifiable improvements in customer conversions, optimized acquisition and promotional expenses, and fully automated internal and external KPI reporting, to name a few.Throughout my career in strategy consulting, I\'ve been involved in over 75 engagements for clients across North America, Europe, and the Middle East, where I applied analytics and ML algorithms to inform business strategy and capital investment decisions, from identifying regional expansion opportunities, to leading the analytics team modeling $7B+ purchase of a telecom provider.

Experience

1. Director of Analytics

   Prophetx

   Oct 2024 — Present · NY, US

   Defined analytics strategy and established new capabilities to drive performance and instant delivery of actionable insights across all levels of organization.• Oversee the design and implementation of cutting-edge solutions, from predictive analytics solutions and AI agents, to data pipelines and BI dashboards for KPI reporting.• Enforced data-driven decision-making throughout the organization, while spearheading initiatives that delivered 400%+ ROI on promotional campaigns, 30% cost savings on signup offer, or 20% improvement to customer conversion rate, to name a few.

Education

• Li Po Chun United World College of Hong Kong

  International Baccalaureate Diploma

• Thayer School of Engineering at Dartmouth

  Bachelor of Engineering

• Columbia Business School

  Master of Business Administration - MBA

• Colby College

  Bachelor of Arts

• Thayer School of Engineering at Dartmouth

  Master of Science - MS