Adam Wigren
Senior Design Operations Manager @The Stepstone Group
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WORK HISTORY
Senior Design Operations Manager @The Stepstone Group
Berlin, DE
Marketing operations leader overseeing end-to-end campaign and creative execution across six international brands.I design scalable operating models that bring structure to complex, multi-market environments, from intake and prioritization to localization, production, and launch. A core focus of my role has been implementing AI-driven solutions to streamline creative operations, reduce production timelines, and increase organizational efficiency.Key focus areas:• AI-enabled campaign and content production optimization• Centralized marketing operations systems supporting annual requests• Global-to-local governance and approval frameworks• Cross-functional alignment across Marketing, Product, UX and Legal• €1.4M budget and agency ecosystem ownershipLed the implementation of AI-powered workflows to reduce internal production timelines by 50 percent while establishing scalable systems to support international growth.
EDUCATION
Haslam College of Business at the University of Tennessee
Master of Business Administration (M.B.A.), Finance
Oberlin College
Bachelor, Economics
SKILLS
ABOUT ADAM WIGREN
I build the operational infrastructure that lets creative teams move fast without breaking brand. Over the past decade I\'ve led creative and design operations across some of Europe\'s most complex multi-brand environments, managing global rebrands, building scalable production systems, and most recently, implementing AI-enabled workflows that cut internal production timelines by 50%. At The Stepstone Group I oversee end-to-end creative execution across six international brands, handling annual requests, a €1.4M budget, and an agency ecosystem spanning the DACH region and UK. My team scaled from 3 to 15 during a multi-year international rebrand and I built the operating model, governance frameworks, and tooling that made that growth possible without sacrificing quality or speed. AI is where I\'m spending most of my thinking time right now as a genuine redesign opportunity for how creative organisations operate. I\'ve led the implementation of AI-powered production workflows at scale, the kind that actually get adopted, because they\'re built around how teams already work, not against them. Before Stepstone, I was responsible for creative operations for the NYSE listing and global launch of Bullish (cryptocurrency exchange), managed creative programmes for Cisco and Smartsheet at John McNeil Studio, and led video production for clients including PBS and the State of Tennessee. I hold an MBA in Finance from the Haslam College of Business at the University of Tennessee. Currently exploring senior creative operations, marketing operations, and AI transformation roles. Berlin-based, open to international and remote. Open to conversations: a••••••••@gmail.com · linkedin.com/in/adamwigren
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