Adam W.

About Adam W.

I lead revenue operations and go-to-market efforts—and build the systems that make them work.With 11 years in consultative B2B sales, I sit at the intersection of revenue and operating systems. I own outcomes from first conversation through delivery, and I’m as comfortable in executive discovery as I am inside Microsoft 365, Dynamics 365, Azure, and the revenue tools that actually move deals.What I do:I design and operate the infrastructure that connects sales strategy to execution—CRM workflows, automation layers, identity and security controls, and reporting systems that people trust. I’ve built Dynamics environments that route deals and candidates automatically, diagnosed why emails aren’t reaching prospects or why SSO keeps breaking, and deployed Power BI dashboards that replace the forecast deck no one believed.I also lead teams, run pipeline, and close business. The technical work exists to make revenue teams faster and more effective—not to add complexity.Increasingly, that means ensuring revenue systems are secure, governable, and ready for automation and AI—without breaking trust or velocity.Where I’m most effective:• The CRM and ATS don’t talk to each other• Sales is working in spreadsheets and leadership wants a forecast by Friday• Security, compliance, or identity issues are blocking deals or onboarding• The business needs to move fast, but systems are incomplete or misalignedThat’s where I do my best work: translating messy operational reality into process, infrastructure, and momentum.Background:Earlier in my career, I spent 6+ years helping CPG brands navigate Walmart and major retailers—gaining a ground-level understanding of how margin pressure, execution risk, and operational chaos show up inside organizations. Before that, I was a journalist, which taught me to ask better questions, listen closely, and communicate clearly under pressure.I’m drawn to environments where I can own results, not just pitch ideas—and where technology makes people more effective, not more buried.

Experience

1. Vice President of Sales

   P3sg, Llc

   May 2025 — Present

Education

• Utica University

  Master of Science - MS, Cybersecurity/Cyber Operations

• University of Arkansas

  Bachelor of Arts, Journalism/Political Science

  2000 — 2005

Skills

• News Writing
• Ap Style
• Media Relations
• Social Media
• Press Releases
• Newspapers
• Journalism
• Publications
• Storytelling
• Copywriting
• Investigative Reporting
• Feature Articles
• Breaking News
• Editing
• Interviews
• Newspaper
• Nonprofits
• Research
• Transportation Management
• Spreadsheets
• Data Analysis
• Transportation
• New Business Development
• Interviewing
• Business Development