Adam W.
Senior Brand Designer & Creative Lead — I turn brand strategy into work you can see, touch, and use. Doing cool things, with cool people.
- Role
- Senior Designer at Matter Brands
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Adam W.
I’m a Senior Brand Designer and Creative Lead building brand systems that feel alive.I like strong ideas, clean execution, and concepts that actually land. I’ve led brand identity, art direction, and design direction across multiple consumer brands—shaping visual languages from the ground up and partnering closely with teams to bring concepts to life. My sweet spot sits between strategy and execution: setting direction, defining systems, and making sure the work holds up once it leaves the deck.More than anything, I want to make cool things with cool people.
Experience
Senior Designer
Mar 2024 — Present · Salt Lake City, UT, US
Lead brand design across multiple consumer brands, shaping visual identities and systems from early concept through launch.Build and evolve brand systems that scale across products, content, and channels while staying cohesive and intentional.Set creative direction and art direction for brand launches, including packaging, digital touchpoints, and campaign work.Direct photo and video shoots, helping define how brands show up visually beyond static design.Partner closely with product, marketing, and leadership teams to move ideas from strategy to execution.Guide U.S. market adaptations for international brands, ensuring the work feels native, relevant, and on-brand.
Education
Utah Valley University
Bachelor of Fine Arts - BFA, Graphic Design
2018 — 2022
Brigham Young University - Idaho
Bachelor of Arts - BA, Animation, Interactive Technology, Video Graphics and Special Effects
2018 — 2018
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