Adam Tinsley
Head of Family Brewers & Tenanted Pub Cos @Britvic Plc
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WORK HISTORY
Head of Family Brewers & Tenanted Pub Cos @Britvic Plc
GB
Leadership of the Family Brewer & Tenanted Pub Co channel including line management of 3 National Account Managers and a broad portfolio of customers. Responsible for the strategic development and delivery of market share, revenue and profit growth of the channel and commercial negotiations with all customers. Exceeded budget every year through significant new business wins from CCEP which has been recognised by Britvic and Pepsi Co boards as well as internal colleagues that have worked with me in supporting the development of Britvic brands in these customers.Key Responsibilities-• Contract implementation in conjunction with all internal and external stakeholders ensuring best in class category partnership.• Develop and lead the customer contact strategy to develop business opportunities through field based sales and oeprations teams.• Build customer specific strategic plans in conjunction with all key stakeholders, working collaboratively with the Marketing and Shopper Marketing teams.• Responsibility for working with the Customer Logistics Manager to ensure accurate forecasting of customer volumes to assist total business planning accuracy.• Leadership of 3 NAMs to regularly coach them and review business performance and ensure high quality preparation is done prior to customer meetings and that customer meetings are appropriately structured and run, in order to maximise business opportunities. • To pro-actively track performance of all customers, their contracts and investments whilst implementing course correct tactics as necessary & driving dynamic, cross functional, collaborative ways of working in order to maximise the performance.
EDUCATION
Uppingham School
O and A levels
Teesside University
BA Hons
ABOUT ADAM TINSLEY
EXECUTIVE PROFILE A sales leader who throughout his 35 year career in challenging sales roles has regularly received board recognition for building talented and productive teams that exceed sales budgets. Delivers through his proven ability to build and retain great customer relationships and inspire national sales teams to exceed sales revenue budgets of up to £41.8m. Has earned a reputation as a creative strategist in various markets delivering enduring sales and market share growth for world-leading blue chip companies (Bayer, Saint-Gobain, Mars, Whitbread, AB-InBev, Monster Energy, Philip Morris and Britvic). Remains in control when selling and negotiating by utilising questioning, listening, analytical and presenting skills to solve complex challenges as evidenced when winning £9.7m of new national business when Head of New Business, AB InBev. Commercially astute and able to manage matrix teams whether leading a pilot sales team to secure £28m market share growth, when project-managing national brand launches in various routes to market or implementing process improvements to secure significant savings to £20.7m cost budgets. Retains and continues to build an impressive network in FMCG companies, drinks trade and a variety of other industries. KEY SKILLS AND ABILITIES o Sales & negotiation consultancy & training o Leadership o Team building, coaching & engagement o New business development o Sales excellence & marketing strategy o Strategic thinking o Project & change management o P&L and National Account Management o Cost management o Comprehensive FMCG knowledge & category understanding o Supply Chain and Routes to Market o Excellent communication & presentation skills Contactable on 07•••••••77 or a••••••••@rtmsalesconsulting.com
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