Adam Strizzi

About Adam Strizzi

I’m the founder of 4Z Collective, an e-commerce growth agency partnering with consumer brands to launch, scale, and stabilize revenue across Amazon, TikTok Shop, and emerging commerce platforms.Through 4Z, I work closely with founders and lean teams across CPG, wellness, apparel, and consumer products, acting as a fractional growth partner to bridge strategy, creative execution, and performance. My focus is helping brands move from early traction to repeatable, defensible growth systems.My background spans branded and private-label CPG, national retail, e-commerce, and manufacturing-adjacent environments, which gives me a practical, operator-first perspective on how products are built, marketed, and scaled responsibly — especially in regulated or trust-sensitive categories.I’m especially interested in:• Building consumer brands with long-term trust and defensibility• Leading at the intersection of product, marketing, and compliance• Turning early traction into sustainable, repeatable growth systemsAt my core, I enjoy leading teams, solving complex problems, and helping founders build businesses that balance performance with purpose. I’m open to fractional, advisory, and consulting engagements with consumer brands navigating Amazon, TikTok Shop, or early-stage scale.

Experience

1. Founder

   4z Collective

   Jan 2024 — Present

   Founder of 4Z Collective, an e-commerce growth agency helping brands scale on Amazon and TikTok Shop. We focus on product launches, advertising, affiliate-led growth, and performance-driven social commerce. Our work blends strong fundamentals with modern creator and platform strategies to drive sustainable revenue.• Currently manage $3.5M+ in monthly TikTok Shop GMV across multiple consumer brands • Design and execute affiliate-driven launch strategies, converting 80% of seeded creators into active sellers through structured outreach and incentives • Built scalable creator flywheel where top 15% top affiliates consistently drive ~80% of GMV, allowing for efficient reinvestment and margin protection • Developed repeatable UGC-to-scale frameworks, moving brands from discovery to $90k–$120k/month TikTok Shop run rates within ~6 months • Manage GMV Max ad programs layered on top of organic affiliate wins to accelerate scale while maintaining performance KPIs• Implement hands-on community management (Discord, WhatsApp, DMs) to retain top-performing affiliates and increase posting consistency• Partner directly with founders and leadership teams on go-to-market strategy, pricing, creator incentives, and scale planning• Support Amazon growth alongside TikTok Shop, including listing buildouts, A+ content, keyword strategy, and advertising management

Education

• The University of Toledo

  Bachelor of Business Administration (B.B.A.), Marketing

  2005 — 2008

• Missouri State University

  Master of Business Administration (MBA), Marketing & Finance

  2016 — 2019

• Kettering University

  Mechanical Engineering

  2003 — 2005

Skills

• Strategic Planning
• Marketing
• Market Research
• Brand Management
• Marketing Strategy
• Email Marketing
• Marketing Communications
• Interactive Marketing
• Advertising
• Digital Marketing
• Market Analysis
• Product Development
• Competitive Analysis
• Business Strategy
• Website Development
• New Business Development
• Brand Development
• Cross-Functional Team Leadership
• Web Design
• Html
• Css
• Emerging Technologies
• B2b
• Forecasting
• Pricing
• Automotive
• Emerging Trends
• Mobile Optimization
• SEO
• Sem
• Ppc
• Integrated Marketing
• Business Development
• Google Analytics
• Business-to-Business (B2b)