Adam Stephenson

About Adam Stephenson

With over 20 years of experience in enterprise sales and marketing programs, I am a customer success leader and a company, product, and technology evangelist. As the Senior Director of the Global Executive Engagement an Briefing Programs at Palo Alto Networks, I produce outcome-driven, bottom-line focused customer programs that match customer goals and address their use cases.My expertise lies in customer value management, metrics, and KPIs, as well as SaaS and B2B products and technologies. I leverage my deep knowledge of customer journey, product knowledge, and account-based planning to support sales and marketing teams across the organization. My mission is to bring products and services to life for C-levels, key stakeholders, and influencers, and to drive customer value and growth for Palo Alto Networks.

Experience

1. Senior Director, Global Executive Engagement & Briefing Programs

   Palo Alto Networks

   May 2021 — Present · Santa Clara, CA, US

   Transformed the Global Executive Briefing Program over four years, expanding from 300 to 1,500+ annual briefings and increasing global CXO engagement from 63% to 70% worldwide. Launched the Superhost initiative, empowering sales leaders to drive briefing strategy, lead impactful sessions, and cultivate lasting executive relationships. Briefing analysis revealed a consistent shift to larger, multi-product platform deals and doubled close rates on strategic opportunities. Recognized for advancing speaker presence and engagement through the creation of the EBC Excellence certification program, elevating presenters into executive and technical Discussion Leaders—delivering consistently high-quality experiences that accelerated revenue growth and customer loyalty globally.

Education

• Oregon State University

  Bachelor of Science - BS, Technical Journalism Minor: Computer Science

  1988 — 1993

Skills

• Qualitative Research
• Process Improvement
• Team Building
• Management
• Crm
• Customer Experience Improvement
• Business Development
• Software as a Service (Saas)
• Customer Engagement
• Quantitative Analysis
• Direct Sales
• People Management
• Multi-Channel Marketing
• Customer Experience
• Sales Presentations
• Product Management
• Cloud Computing
• Solution Selling
• Integrated Marketing
• Strategic Partnerships
• Demand Generation
• Business Alliances
• Saas
• Marketing
• Leadership
• Budgets
• Sales Process
• Strategic Planning
• Sales Operations
• Professional Services
• Security
• Enterprise Software
• Strategy
• Messaging
• Sales Management
• Customer Loyalty
• Partner Management
• Pre-Sales
• IT Strategy
• Metrics