Deanna Adams

About Deanna Adams

WHO I AMI’m a strategic, data-driven marketing leader passionate about building high-performing teams across Field, Partner and Campaign Marketing. I launch campaigns that convert, and accelerate B2B growth through clear storytelling, experimentation, and operational excellence.I’ve spent 15+ years driving results for global brands including Qualtrics, Dropbox, Adobe, and Microsoft. Currently at Qualtrics, I lead a team of Integrated Marketers to help bring the vision of \".improving the human experience.\" to life.ADDITIONAL ACHIEVEMENTS• Closed Q1 FY25 at 134% MQL contribution and influenced $1M+ in S2 pipeline• Grew customer advocacy programs to 2,100+ members and sourced 115+ new references in Q1 FY25• Increased ROI of Acrobat from 15x to 39x in Q1 FY23• Launched Adobe + Microsoft partnership, leading to $80M investment• Built and led marketing teams of up to 40, across brand, campaign, field, and customer programs• Developed campaign strategies that increased ARR by up to $500K/quarter and sourced $1M+ in new revenue• Deep expertise in marketing orchestration across paid, owned, and field — with a sharp focus on campaign efficiency, persona alignment, and revenue contribution

Experience

1. Director Integrated Marketing

   Qualtrics

   Aug 2025 — Present · Seattle, WA, US

   Leading the Integrated Marketing team at the center of Qualtrics’ go-to-market engine, responsible for building and executing full-funnel campaigns that connect product lines, regions, and buyer journeys.* Define and drive the integrated marketing strategy, aligning business priorities to high-impact, multi-channel programs across digital, content, social, and events.* Partner with Product Marketing, Sales, and Analytics to orchestrate launches and campaigns that deliver measurable growth and accelerate pipeline.* Lead and mentor a high-performing team of marketers, fostering a culture of innovation, collaboration, and continuous improvement.* Champion customer-centric marketing, ensuring campaigns reflect market needs and create meaningful experiences that build brand advocacy.

Education

• Microsoft & Kellogg School of Managment

  Certificate in Marketing Excellence, Marketing

  2010 — 2013

Skills

• Enterprise Software
• Competitive Differentiation
• Saas
• Windows Azure
• Partner Programs
• Partner Management
• Digital Marketing Experience
• Channel Partners
• Sales Enablement
• B2b Marketing Strategy
• B2b Marketing
• Cross Functional Relationship Building
• Software as a Service (Saas)
• Cloud Computing
• Cross-Functional Team Leadership
• Marketing Strategy
• Go-to-Market Strategy
• Integrated Marketing
• Strategic Partnerships
• Product Marketing
• Developer Marketing
• Joint Marketinng
• Cloud Marketing
• Multi-Channel Marketing
• Microsoft Partner
• Marketing