Adam Schenkel
Chief Operating Officer @GumGum
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WORK HISTORY
Chief Operating Officer @GumGum
Los Angeles, CA, US
Adam Schenkel is the Chief Operating Officer (COO) of GumGum, where he oversees the company’s global operations and is responsible for driving organizational excellence, operational scalability, and cross-functional alignment in partnership with the CEO and executive leadership team. In his role, Adam leads Media Operations; DSP partnerships; Publisher Development; Creative Design; Ad Operations; Account Management; global strategic initiatives; and GumGum’s approach to Open Market trading and Supply Path Optimization. As COO, he also helps shape and execute company strategy, guiding operational frameworks that support GumGum’s long-term growth.Previously, Adam served as EVP, Global Platform Strategy and Operations, where he led key pillars of GumGum’s platform evolution and marketplace strategy. Before that, as Senior Vice President of Global Commercial Development, he oversaw programmatic advertising, international markets, and business development. During this time, Adam also drove GumGum’s successful effort to secure MRC accreditation for both Brand Safety and Contextual Targeting, cementing the company’s leadership in contextual intelligence.Since joining GumGum in 2013, Adam has been instrumental in shaping the company’s programmatic capabilities, founding its Programmatic Department and launching the industry’s first custom in-image programmatic offering to be transacted at scale in real time. He has also been an active contributor to industry standards as a member of the IAB Programmatic Council since 2014.Prior to GumGum, Adam worked in reality television as well as celebrity licensing and endorsement at United Talent Agency. He holds a degree from Arizona State University’s W. P. Carey School of Business and currently resides in Calabasas, California. An avid sports fan, Adam enjoys playing golf and traveling when he is not working.
EDUCATION
W. P. Carey School of Business – Arizona State University
Business and Communications
SKILLS
ABOUT ADAM SCHENKEL
Adam Schenkel is the Chief Operating Officer (COO) of GumGum, where he oversees the company’s global operations and is responsible for driving organizational excellence, operational scalability, and cross-functional alignment in partnership with the CEO and executive leadership team. In his role, Adam leads Media Operations; DSP partnerships; Publisher Development; Creative Design; Ad Operations; Account Management; global strategic initiatives; and GumGum’s approach to Open Market trading and Supply Path Optimization. As COO, he also helps shape and execute company strategy, guiding operational frameworks that support GumGum’s long-term growth.Previously, Adam served as EVP, Global Platform Strategy and Operations, where he led key pillars of GumGum’s platform evolution and marketplace strategy. Before that, as Senior Vice President of Global Commercial Development, he oversaw programmatic advertising, international markets, and business development. During this time, Adam also drove GumGum’s successful effort to secure MRC accreditation for both Brand Safety and Contextual Targeting, cementing the company’s leadership in contextual intelligence.Since joining GumGum in 2013, Adam has been instrumental in shaping the company’s programmatic capabilities, founding its Programmatic Department and launching the industry’s first custom in-image programmatic offering to be transacted at scale in real time. He has also been an active contributor to industry standards as a member of the IAB Programmatic Council since 2014.Prior to GumGum, Adam worked in reality television as well as celebrity licensing and endorsement at United Talent Agency. He holds a degree from Arizona State University’s W. P. Carey School of Business and currently resides in Calabasas, California. An avid sports fan, Adam enjoys playing golf and traveling when he is not working.
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