Adam Santos-Coy
Chief Performance Officer @Metatone
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WORK HISTORY
Chief Performance Officer @Metatone
I lead performance, alignment, and culture at Metatone—an artist-led company redefining the intersection of music, business, and creative innovation. My role focuses on driving clarity, elevating execution, and unlocking the full potential of both people and systems.I partner closely with founders, artists, and the core team to scale Metatone—introducing structural upgrades, deepening cultural alignment, and securing operational efficiencies that position us for sustainable growth. My approach integrates coaching, strategy, and organizational design to fuel high performance without compromising creative integrity.
EDUCATION
Fordham University
Bachelor of Arts, Visual Arts
Jesuit High School
Diploma
Landmark
Ontology and Phenomenology
ABOUT ADAM SANTOS-COY
I\'m a coach, communicator, and trusted guide—someone people turn to when the road ahead feels unclear, the stakes are high, or the moment calls for real transformation.My path has taken me through a variety of industries; a wide gamut that includes hospitality, fashion, film, crisis response, and leadership development. Each chapter taught me something essential about people, pressure, and potential. Today, I bring those lessons into every coaching and advisory relationship, blending lived experience with professional insight to help individuals and organizations navigate complexity with clarity, compassion, and conviction.I\'m certified in both coaching and emergency response, but more than that, I\'ve lived through my own reinventions. I know what it\'s like to start over, to question everything, and to come out stronger. That’s why I meet people exactly where they are—and walk with them toward who they’re meant to become.I don’t believe in fixing people. I believe in helping them connect with their own strength, truth, and direction. Whether I’m supporting a leader in crisis, a team in conflict, or an individual at a crossroads, I bring structure to chaos, healing to old wounds, and clarity to the uncertain. My work is equal parts grounded and visionary—because I’ve found that’s what real transformation demands.My mission is simple: to unlock potential, guide meaningful change, and help build a future where personal growth and purposeful leadership are the norm—not the exception.If you’re ready to take the next step—or even if you’re not sure what that step is—I’d be honored to be part of your journey. Let’s talk.
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