Adam Sage

About Adam Sage

I am an experienced mixed-methods researcher with over 16 years of research experience in social and behavioral science focusing on how people experience and interact with technology. As a UX researcher & strategist, I’ve led several end-to-end research initiatives supporting generative AI product development, 0 to 1 efforts, global product launches and evaluations, and product strategy. My PhD in pharmaceutical sciences, which focused on health behavior and outcomes has also given me a unique perspective and focused expertise in digital health.My Methods Toolkit and UX Research expertise include:Quantitative Skills• Experiment Design & A/B Testing • Quasi-experimental techniques• Multivariate Linear and Logistic Regression• Categorical Data Analysis• ANOVA, MANOVA, ANCOVA• Structural Equation Modeling & Factor Analysis• Survey Design and Methodology • Social Network Analysis• Working with large datasetsQualitative Skills• In-depth Interviewing• Cognitive Interviewing• Focus Group Moderation• Diary Studies• Intercept surveys• Ethnography & Observational Techniques• Participatory Design • Card Sorting• Content AnalysisUX Research Expertise:• AI Solutions for UX• Agile Methodologies• Benchmarking & UX Metrics/KPIs • Persona Development• User Journey Mapping• Heuristic Analysis• Usability Testing• Product Ideation & Brainstorm Facilitation• Concept Testing & Validation• Competitive Analysis• UX Research for Desktop, Mobile Web, iOS, Android, and devicesSubject Matter Expertise:• UX of AI• Digital & Health Literacy• Digital Health Product Development and Strategy • Health Behavior Interventions• Health Communication• Health Data Visualization • Medication Adherence • Health Risk/Benefit Messaging• Patient Reported OutcomesI have applied these skills in several different contexts, including generative AI and virtual AI assistants, social media platforms & experiences, productivity and collaboration tools, digital health and mobile health interventions, content moderation tools, workforce management systems, advertising creation and ad campaign management tools, apps for surveys and diary studies, and government systems.

Experience

1. Senior Ux Researcher

   Microsoft

   Jul 2024 — Present · Seattle, WA, US

Education

• Kent State University

  MA, Sociology

  2005 — 2009

• The University of North Carolina at Chapel Hill

  Doctor of Philosophy (Ph.D.), Pharmaceutical Sciences

  2014

• Kent State University

  BA, Sociology (Political Science, German)

  2000 — 2005