Abigail Adams
Head of Product & UX | Play Designer & Researcher | Adjunct Professor of UX Design
- Role
- Head of Product & User Experience at Hooked & Company
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Abigail Adams
I\'m a playful and innovative product leader with a passion for making learning and play experiences engaging and accessible for all kids. I thrive in dynamic and collaborative environments, leveraging my skills in strategic thinking, user-centered design, and project management to create products that spark curiosity, inspire learning, and most importantly, bring joy. AbigailAdamsDesigns.com
Experience
Head of Product & User Experience
Jan 2024 — Present
Lead company-wide modernization of product and UX design processes.* Spearhead all UX research company-wide, including formative playtests with kids, usability studies of physical and digital products, heuristic evaluations, diary studies, survey design, design and conduct user interviews.* Grow and manage a distributed product and design team.* Built the company’s first engagement dashboard, organizing relevant data and KPI visualizations to enlighten employees on the behaviors of our users.* Design educational game experiences for Hooked and Company subjects including Phonics, Math and Spelling.
Education
NYU Steinhardt School of Culture, Education, and Human Development
Master of Arts (MA), Digital Media Design for Learning
2013 — 2015
University of Illinois Urbana-Champaign
Master of Business Administration - MBA, Innovation & Entrepreneurship
University of Illinois Urbana-Champaign
Bachelor of Science (B.S.), Elementary Education
2003 — 2007
Pratt Institute
User Experience
Skills
- Cognitive Science
- Participatory Design
- Event Planning
- Photoshop
- Cross-Cultural Teams
- International Education
- Social Media Marketing
- Community Outreach
- Collaboration
- Curriculum Design
- Digital Media
- Iterative Design
- Nonprofits
- Agile Project Management
- Design Documents
- Feedback
- International Project Management
- Persona
- Design Thinking
- Coaching
- User Experience Design
- Learning Theory
- Community Building
- Rapid Prototyping
- Storyboarding
- Games for Learning
- Human Centered Design
- Public Speaking
- Universal Design for Learning
- Game Design
- Creativity
- Analytics
- Interaction Design
- Lesson Planning
- Wireframes
- Game Mechanics
- Editing
- Paper Prototyping
- Usability Research
- Instructional Design
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