Abigail Adams

Head of Product & UX | Play Designer & Researcher | Adjunct Professor of UX Design

Role
Head of Product & User Experience at Hooked & Company
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Abigail Adams

I\'m a playful and innovative product leader with a passion for making learning and play experiences engaging and accessible for all kids. I thrive in dynamic and collaborative environments, leveraging my skills in strategic thinking, user-centered design, and project management to create products that spark curiosity, inspire learning, and most importantly, bring joy. AbigailAdamsDesigns.com

Experience

  1. Head of Product & User Experience

    Hooked & Company

    Jan 2024 — Present

    Lead company-wide modernization of product and UX design processes.* Spearhead all UX research company-wide, including formative playtests with kids, usability studies of physical and digital products, heuristic evaluations, diary studies, survey design, design and conduct user interviews.* Grow and manage a distributed product and design team.* Built the company’s first engagement dashboard, organizing relevant data and KPI visualizations to enlighten employees on the behaviors of our users.* Design educational game experiences for Hooked and Company subjects including Phonics, Math and Spelling.

Education

  • NYU Steinhardt School of Culture, Education, and Human Development

    Master of Arts (MA), Digital Media Design for Learning

    2013 — 2015

  • University of Illinois Urbana-Champaign

    Master of Business Administration - MBA, Innovation & Entrepreneurship

  • University of Illinois Urbana-Champaign

    Bachelor of Science (B.S.), Elementary Education

    2003 — 2007

  • Pratt Institute

    User Experience

Skills

  • Cognitive Science
  • Participatory Design
  • Event Planning
  • Photoshop
  • Cross-Cultural Teams
  • International Education
  • Social Media Marketing
  • Community Outreach
  • Collaboration
  • Curriculum Design
  • Digital Media
  • Iterative Design
  • Nonprofits
  • Agile Project Management
  • Design Documents
  • Feedback
  • International Project Management
  • Persona
  • Design Thinking
  • Coaching
  • User Experience Design
  • Learning Theory
  • Community Building
  • Rapid Prototyping
  • Storyboarding
  • Games for Learning
  • Human Centered Design
  • Public Speaking
  • Universal Design for Learning
  • Game Design
  • Creativity
  • Analytics
  • Interaction Design
  • Lesson Planning
  • Wireframes
  • Game Mechanics
  • Editing
  • Paper Prototyping
  • Usability Research
  • Instructional Design

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Abigail Adams — Head of Product & User Experience at Hooked & Company in Brooklyn, NY, US | Unifers