Adam Ronich
Strategic Insights Partner | Qualitative Researcher for Lifestyle & Challenger Brands | Identity-Driven Brand Strategy
- Role
- Founder at Deviant Insight
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Adam Ronich
A qualitative strategist with over 15 years of experience helping lifestyle and…
Experience
Founder
Oct 2024 — Present · Boulder, CO, US
Deviant Insight is a fledgling consultancy that aims to revolutionize how brands connect with consumers by making identity-driven insights the cornerstone of brand strategy. We can create more meaningful, distinct, and resilient brands by leveraging principles found in Social Identity Theory and Motivated Identity Construction Theory.
Education
University of Minnesota-Twin Cities
Bachelor of Arts
1993 — 1999
Miami Ad School
Professional Degree
2005 — 2005
Skills
- Primary Research
- Advertising Research
- Trend Analysis
- Positioning
- Research Design
- Business Insights
- Creative Briefs
- Ethnography
- Focus Groups
- Interactive Marketing
- Secondary Research
- Report Writing
- Brand Architecture
- Usability Testing
- Qualitative Market Research
- Customer Insight
- Consumer Behavior
- Online Research
- Market Research
- Segmentation
- Online Moderation
- Persona
- Moderating
- Personas
- Survey Design
- Brand Equity
- Competitive Intelligence
- Qualitative Research
- Consumer Behaviour
- Consumer Insights
- Consumer Insight
- Quantitative Research
- Marketing Research
- Research
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