Adam C.

About Adam C.

I’m a hands-on growth and performance marketing leader with 8 years of full-stack growth experience scaling PE and VC backed consumer businesses - from Seed through Series B - across marketplaces, mobile apps, subscription products, gig economy and home services. I have built and scaled multiple international marketing programs to 7-figures in annual spend and have led paid acquisition, SEO & organic, lifecycle, funnel optimization, analytics, and strategic planning.I spent four years at Shiftsmart (gig-work marketplace), joining as employee #15, where I helped grow the business from <$4M to $100M+ ARR and scale from a Seed environment through Series B. I built growth and ops functions and teams, and launched and developed worker supply in thousands of markets globally. I managed a 7-figure annual growth budget deployed across paid channels, referrals, and incentives to acquire new users each week, ultimately growing worker supply from <40k to more than 2 million.At BuildZoom (construction marketplace), I led the Growth team and reported directly to the CEO, managing paid & organic acquisition, CRO, SEO, and marketing analytics generating construction leads each month nationwide. In response to fiscal market tightening, I helped steer the company toward profitability (from -50% to -8% net profit margin YoY) by increasing marketing\'s CAC discipline and building systems and reporting to maximize contribution margin.At CellarTracker (premium wine app), I accelerated subscription growth by leading paid media, mobile and web optimization, and reporting & analytics on subscription, revenue, and renewal performance. During my tenure, we grew active monthly subscribers 9x, scaled marketing spend by 5x from 6 to 7-figures annually, increased new sub starts by 6.5x from paid channels and reduced CAC by more than 25%.Experience with- Full lifecycle marketing across acquisition, activation, retention and engagement- Hiring, managing and leading domestic and offshore teams (Philippines, India), managing vendors & agencies- Funnel conversion optimization, website CRO, in-app optimization- Unit economic analysis, maximizing LTV/CAC and contribution margin- Data analytics, forecasting, modeling (SQL, Google Sheets/Excel, Mixpanel, Google Analytics, Adjust MMP)- Creative design and copy writing for ads, landing pages, email+sms, direct mail- Tools: Figma, Unbounce (landing pages), ActiveCampaign (email+sms), Zapier, WordPress, Search Console, XML feeds, HTML

Experience

1. Director of Performance Marketing

   Garageco

   Nov 2025 — Present · US

   Leading strategy, execution, and full-funnel performance across paid and awareness media, organic, lifecycle, and website CRO at GarageCo, a private equity backed home services roll up. Hiring and managing the team, agencies and consultants needed to deploy a multi-million dollar budget across paid search and social, local service ads, affiliates, TV/CTV, streaming audio, radio, billboards, direct mail, print, promotions, and new channels.

Education

• University of Miami

  Bachelor of Science (B.S.), Industrial and Systems Engineering

Skills

• Public Speaking
• Powerpoint
• Microsoft Excel
• Data Analysis
• Leadership
• Sql
• Strategy
• Social Networking
• Social Media
• R Programming Language