Adam Odonnell

About Adam Odonnell

Accomplished team leader, project manager and strategic thinker with a strong background…

Experience

1. Web Analytics Engineer

   Travel Syndication Technology Tst

   Sep 2019 — Present · Atlanta, GA, US

   Leader for all web analytics data for a shared environment that serves more than 50 clubs/organizations across 8 travel products.• Point person for all web analytics, delivering not only dashboards and reports but guidance and insights on the meaning behind the numbers for executives, marketing groups, and product teams.• Provide instructions or hands-on execution of analytics tagging/tracking, allowing marketing teams of all levels of analytics experience to implement campaign optimization, action-based reporting, and funnel tracking for their individual organizations.• Created advanced data pipelines, extracting data from Google APIs, website data layers, and multiple databases to capture the user experience across multiple travel products where the user isn’t necessarily following a simple, linear journey.• Use these complex data models to link online engagement metrics with confirmed bookings, providing a clearer understanding of the impact of digital marketing efforts and website design.• Perform ongoing A/B testing using tools such LaunchDarkly to toggle on/off site features, helping to promote and improve user design and experience.• Illustrate the data and stories provided by the numbers using Tableau and Sisense business intelligence tools.• Work directly with development teams to optimize and refine website data layer implementations to meet the growing needs of the organization as well as the business stakeholders.

Education

• Fortis College

  Electronics and Digital Technology

  1997 — 1998

Skills

• Brand Communication
• Html
• Web Analytics
• Online Branding
• Integrated Marketing
• Corporate Branding
• Strategy Development
• Web
• Blogging
• Marketing Strategy
• Sem
• Creative Strategy
• Agile Project Management
• Online Advertising
• Marketing Communications
• Dreamweaver
• Strategy
• Organic Search
• Website Development
• Newsletters
• Web Marketing
• Digital Marketing
• Project Planning
• Social Marketing
• Company Branding
• Public Speaking
• Online Communications
• Agile Methodologies
• Strategic Planning
• Interactive Marketing
• Writing
• Omniture
• Google Analytics
• Visionary Thinking
• Photoshop
• Planning
• Web Development
• SEO
• Business Analysis
• Online Marketing