Adam Searcy

About Adam Searcy

I’m a cybersecurity product marketing leader who helps security vendors stand out by turning overlooked strengths into competitive advantage. With over 25 years of experience in managed services, cybersecurity, and product strategy, I specialize in translating security operations, compliance obligations, and risk quantification into clear and compelling positioning that resonates with CISOs, technical buyers, and executive stakeholders in meaningful and actionable ways. My approach combines technical precision with customer empathy to help organizations build trust, differentiate themselves in crowded markets, and deliver the kind of clarity that enables buyers to survive and thrive rather than sift through more noise.Most recently, I led global product marketing for Barracuda Managed XDR. I owned the go-to-market strategy across messaging, segmentation, analyst relations, partner enablement, and demand generation. I repositioned the service to better align with evolving buyer needs, which contributed to accelerated pipeline growth and increased partner adoption. It was a strong example of how clarity in positioning, rather than buzzwords, can drive meaningful results.Earlier in my career, I founded and scaled a managed services provider (MSP) and private cloud services firm. I led it through productization, business growth, and a successful exit. That experience sharpened my instincts in terms of buyer psychology, solution packaging, pricing strategy, and cross-functional execution. These are skills I continue to apply when shaping product direction and driving market impact.Whether I’m aligning teams, launching products, or evangelizing security outcomes in regulated industries, I bring a strategic mindset, a clear voice, and practitioner credibility to every engagement.Let’s connect if you believe that helping buyers survive and thrive cuts through the noise, builds trust, and drives growth.

Experience

1. Senior Product Marketing Manager - Sales Readiness

   Zscaler

   Nov 2025 — Present · San Jose, CA, US

Education

• Actum Group

  INFOCUS Selling & Sales Leader Training

• Purdue University Daniels School of Business

  B.S. Management, Minors in Marketing, & Finance

  1996 — 2000

• Purdue University

  Applied Computer Science

Skills

• Security
• IT Management
• Data Center
• Management Consulting
• IT Outsourcing
• Network Security
• Technical Support
• Management
• Testing
• Customer Satisfaction
• Active Directory
• Disaster Recovery
• Windows Server
• Consulting
• Microsoft Technologies
• Leadership
• Saas
• Virtualization
• IT Strategy
• Iis
• Firewalls
• Cloud Computing
• Servers
• Network Administration
• Microsoft Sql Server
• Vmware
• Information Technology
• Network Design
• System Administration
• Strategy
• Microsoft Exchange
• Managed Services
• Account Management
• Integration
• Networking