Adam Mercer

Experience

1. Marketing Operations Manager

   Rightworks

   Mar 2025 — Present

   Administered Pardot Marketing Automation platform, including the management of users, contact database, Engagement programs, campaigns, and automation rulesUtilized complex UTM parameters and Salesforce campaigns to capture campaign membership by channel and used Campaign Member Status to reflect the conversion point that drove the lead for individual campaign membership, allowing us to report on which channels were driving the business, converting quickest and which conversion points (Chat, Contact Us Form fill, Inbound call or Calendly meetings booked)Reworked all segmentation and distribution lists to align more closely with new Go-To-Market strategy and allow more personalized messaging to existing customer databaseManaged Pardot integration with 3rd party tools like D&B, Qualified, Groove, Calendly, Gravity forms, Partner stack, Storylane, and other parts of our existing and future tech stackWork with IT on Pardot and Salesforce clean-up, data de-duping and workflow enhancements including creating rules and processes to make sure internal staff and testing records didn’t get included in reporting dashboardsOwnership of end-to-end marketing tracking and reporting, including tying marketing activity to goals and actuals (lead and revenue)Owned CallRail phone call tracking system to track and report on inbound phone calls tied to specific marketing campaigns based on UTM campaign dataManaged the Email Automation Specialist to ensure accurate set up and timely sending of weekly marketing and customer operational emails

Education

• University of New Hampshire

  Bachelor of Science, Kinesiology and Exercise Science

• Endicott College

  Sports Marketing

  2005 — 2007

• University of New Hampshire

  Sports marketing, Kinesiology and Exercise Science

  2007 — 2009