Adam Levine

About Adam Levine

I’m a growth-focused SEO leader with 15+ years of experience driving organic search performance, lead generation, and revenue growth for both B2B and B2C brands across multiple industries.Currently, I lead SEO, LLM Visibility (AEO/GEO), and organic growth strategy at Motive. In my role I am focused on everything from technical SEO to organic content direction, and my primary mission is to drive qualified organic traffic that converts into pipeline for our sales team.I got my start in SEO at CustomInk, where I learned the art (and science) of scaling organic content programs. From there, I expanded my technical SEO chops, consulting Shopify businesses of all sizes, before moving agency-side at REQ, where I specialized in enterprise SEO and Online Reputation Management (ORM) for a wide range of corporate clients.Later, I took that experience in-house at Appian, a multi-billion dollar global leader in AI-powered process automation, where I built and executed a full-funnel SEO strategy from the ground up to improve search rankings, drive qualified traffic, and grow pipeline.What I bring to the table: • Proven experience building and scaling global organic growth programs • Hands-on expertise in technical SEO, content strategy, and CRO • Deep skills in keyword research, competitive analysis, and search performance measurement • A data-driven approach to driving business impact through organic searchI work across the full SEO tech stack, including GA4, GSC, Amplitude, Looker Studio, Ahrefs, SEMrush, STAT, Screaming Frog, Schema, BrightEdge, Profound, and more - always focused on turning insights into action.At the end of the day, I’m passionate about building search strategies that deliver real business results—whether that’s generating more leads, capturing market share, or growing organic revenue.

Experience

1. Seo Lead

   Motive

   Jun 2024 — Present · US

   I am currently heading up all Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) for Motive. Motive’s mission is to improve the safety, productivity, and profitability of businesses that power the physical economy; including transportation, construction, and agriculture.We achieve this by providing an integrated technology platform that combines IoT hardware with AI-driven software solutions.At Motive, we are dedicated to empowering businesses with real-time data, advanced analytics, and automated processes to enhance fleet management, compliance, and safety measures. My role will be pivotal in amplifying our digital presence, ensuring our transformative solutions reach and engage our target audience.

Education

• The George Washington University

  Political Science

  2002 — 2008

• Choate Rosemary Hall

  High School

  1997 — 2001