Adam Kazatsky
Driven & accomplished Marketing Executive focused on increasing revenue and growth.
- Role
- Vice President, Brand Leader at Doner
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Adam Kazatsky
A savvy and results-oriented marketing professional with multi-industry experience…
Experience
Vice President, Brand Leader
Jan 2018 — Present
Marketing Account Lead on the McDonald’s account, leading 400+ restaurants, 50+ Owner/Operators. Provided Co-Op specific marketing plans and multi-million-dollar budget to lead local marketing efforts in order to drive market share, sales, guest counts, and cash flow. In addition to Retail focus, heavy focus on Digital and McDelivery strategy/tactics to drive growth. Led an internal account team and worked cross-functionally with project managers, creatives, production developers, and more. Worked hand-in-hand with corporate Field Marketing Officer to produce best-in-class marketing programs and creative.• Achieved double-digit year-over-year comp sales growth for regional restaurant locations, including record Cash Flow growth over the last 3 years.• Navigated the Covid-19 crisis with both my internal team and my clients in order to maximize results.• Worked cross-functionally with key stakeholders to aid in driving the business forward.• Worked hand-in-hand with media team using key media trends to plan the marketing calendar.• Led internal account team.• Responsible for overall local merchandising strategy.• Worked with BI/CI teams on key quant/qual research initiatives.
Education
University of Pittsburgh
Bachelor's degree, Communications & Political Science
2001 — 2005
Skills
- Advertising
- Marketing Strategy
- Digital Marketing
- Integrated Marketing
- Event Planning
- Marketing Communications
- Marketing
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