Adam Spencer
Dealer Operations Consultant @Ansira
Signup · Get unlimited contacts
WORK HISTORY
Dealer Operations Consultant @Ansira
Fort Worth, TX, US
Supporting Nissan dealerships in the South Central Region (TX, CO, NM,MS,OK,LA, AR) through the Digital Health Assessment (DHA) frameworkServe as the primary field consultant for Nissan’s Digital Health Assessment (DHA) initiative, guiding dealerships through a structured, multi-touch framework to improve digital marketing, lead handling, and customer retention.Collaborate with Dealer Marketing Consultants (DMCs) to analyze performance data and deliver actionable insights during milestone meetings (Baseline, Implementation, 30/60/90-Day, and Summary).Evaluate dealership website UX, VDP/SRP performance, and conversion pathways to enhance engagement and reduce bounce rates.Conduct in-depth reviews of digital advertising campaigns (Google Ads, Paid Social, PMAX, VLA) to improve ad spend efficiency (CTR, CPL) and increase qualified traffic.Identify gaps in lead management processes (CRM usage, follow-up cadence, BDC performance) and implement process training to boost appointment set/show rates and close ratios.Leverage Google Analytics 4 (GA4), GBP insights, and cross-channel attribution to drive data-backed optimization strategies.Consult on reputation management, review generation, and Google Business Profile (GBP) optimization to improve local SEO and visibility.Drive retention-focused strategies including service-to-sales conversion, loyalty program enhancement, and fixed ops lead handling.Provide remote and in-store coaching across departments (sales, BDC, service) to align digital and operational execution with customer expectations.Deliver executive-level reporting and strategic recommendations that support long-term ROI, performance benchmarking, and continuous improvement.
SKILLS
ABOUT ADAM SPENCER
Dynamic and results-oriented sales professional with a robust track record in driving revenue growth through strategic business development and impactful sales strategies. With over 15 years of sales experience and the last 5 years being in SaaS as both a VAR and an IC for SaaS products, I specialize in exceeding sales targets, fostering client relationships, and delivering exceptional outcomes.As a Senior Product Manager at Bellomy Market Research, I led a cross-functional team in a go to market strategy taking a Text Analytics SaaS product to market. My expertise in building effective sales outreach programs and integrating advanced sales technologies led to significant prospect outreach growth and increased response rates to help generate sales cycles.In my Business Development & Alliances Manager role at Validatar, I successfully established strategic partnerships, helping to drive strategic partnerships(10+) and ARR revenue growth.In my role as a Senior Sales Executive at Teknion Data Solutions, I consistently helped the company achieve multimillion-dollar new business quotas, showcasing my ability to drive sales in a collaborative team sell environment. Partnering with industry leaders like Snowflake, Tableau, Alteryx, Matillion, and Alation(to name a few), I navigated complex sales cycles, contributing to substantial business growth.As the Senior Automotive Account Executive, I managed Automotive accounts at various levels, from local(Tier 3) up to national(Tier 1), with an yearly sales quota ranging from $1M-$2M. My adept use of data and research in sales efforts, encompassing both traditional and digital marketing strategies, led to achieving yearly quotas and earning recognition, such as the Cars.com Presidents Club (2016) and Digital Marketing Sales Person of the Year (2016).My strengths lies in data driven prospecting techniques, creating impactful presentations, delivering compelling product demonstrations, and negotiating deals that drive business success. With a consultative selling approach and a keen understanding of technology and business process, I am well-equipped to elevate sales and business development initiatives for forward-thinking organizations.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.