Adam Griepentrog
Digital Development Manager at Franchise Times Corporation
- Role
- Digital Development Manager at Franchise Times
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Adam Griepentrog
Currently handling site development & marketing for a network of websites including Franchise Times, Restaurant Finance Monitor and Food On Demand- Implementing and tracking digital campaigns for our advertisers on our sites and other opportunities- Previous experience includes print + digital advertising and sponsorship sales for 4+ years.
Experience
Digital Development Manager
Mar 2015 — Present
Manage, update and enhance the website for Franchise Times, Restaurant Finance Monitor and Foodservice News. •Advance the digital presence of the company’s content, be responsible for improving the inbound traffic and Google rank by implementing effective search engine optimization strategies, and recommend opportunities to improve reader engagement. •Manage the ad server, newsletters and email databases, blogs, white papers, directories, YouTube channel, and all other digital channels that provide content to readers and customers.•Prepare and communicate web analytics for all online marketing activities including banner advertising, videos, white papers, special issue downloads and book sales.•Ensure that various offerings are positioned effectively online and that the revenue impact is maximized. Identify news sources of revenue and work with publisher and sales team on execution.•Develop technical side of webinar program for franchisors. •Coordinate web-based activities with Digital Marketing Manager.
Education
ITT Technical Institute
Associate of Applied Science, Information Technology- Multimedia Design
2005 — 2008
University of Minnesota College of Continuing & Professional Studies
Full Stack Web Development
2018 — 2018
Skills
- Html5
- Competitive Analysis
- Project Management
- Microsoft Office
- Marketing Strategy
- Blogging
- Lead Generation
- Sales Management
- Web Analytics
- Social Media
- Windows Programming
- Css
- Budgets
- Openx
- Digital Marketing
- Marketing Communications
- B2b
- Marketing
- Content Management
- Digital Media
- Doubleclick for Publishers
- Motion Graphics
- Email Marketing
- Management
- Graphic Design
- Web Design
- Social Networking
- Social Media Marketing
- Advertising
- Online Advertising
- Brand Development
- Publishing
- Adobe Creative Suite
- SEO
- Online Marketing
- Advertising Sales
- Wordpress
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