Adam Glassman

Director of Employment Brand + Marketing @ Cox Enterprises // Recruitment Marketing, Digital Strategy & Candidate Experience

Role
Director of Employment Brand Marketing at Cox Enterprises
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Adam Glassman

At every twist and turn in my career journey, I’ve created highly successful strategies across a dozen different industries. How? Well, as a jack-of-all-trades, I’ve used my wide skillset in Employment Branding and Recruitment Marketing to inspire teams and dream up innovative ideas.I’m a storyteller. An innovator. A learner. A person who asks “why” a lot. and “what if,” even more. Here’s just a sampling of where I excel: • Modern Recruitment Marketing and talent attraction strategies • Employment brand development and evolution • Strong business acumen, which allows me to tie recruitment solutions to real business challenges • Comprehensive digital recruitment solutions, including paid media strategies, social media strategy, candidate retargeting and lead nurturing • Careers website architecture, design and user experience • Content strategy & messaging • Pipeline building • HR technology and tool usage • Passionate advocate for a positive candidate experience I have led in-house teams and agency clients alike, and along the way, the following “soft-skills” of mine have been as important as any others: • Humble and genuine • Versatile and flexible • Innovative to the core • Comfortable with change and quick pivots • Cross-functional relationship building • Passionate about my work • Positive outlook and a good sense of humorThere’s a lot of opportunity to improve how companies attract, recruit and hire. Connect with me and join the effort to make it better.

Experience

  1. Director of Employment Brand Marketing

    Cox Enterprises

    Sep 2021 — Present · Atlanta, GA, US

Education

  • University of Miami

    BS in Communication, Print Journalism

    1997 — 2001

Skills

  • Strategic Recruitment Planning
  • Strategy
  • Social Media Marketing
  • Digital Media
  • Email Marketing
  • Graphic Design
  • Leadership
  • Web Analytics
  • Integrated Marketing
  • Copywriting
  • Talent Acquisition
  • Social Media
  • User Experience
  • Content Strategy
  • Copy Editing
  • Marketing
  • Digital Marketing
  • Digital Strategy

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Adam Glassman — Director of Employment Brand Marketing at Cox Enterprises in Atlanta, GA, US | Unifers