Adam Giffi

About Adam Giffi

Strategy-minded, hands-on leader with 12+ years in B2B marketing, including for a world-recognized brand and in a start-up style environment at a global professional services firm. Proven ability to develop, implement, and execute innovative growth campaigns centered around creative content marketing.In addition to contributions to Forbes (see below role), my media appearances include:• NBC – http://bit.ly/adotgif-nbc_millennials• Crain\'s – http://bit.ly/adotgif-crains_globalcle• Up Journey – http://bit.ly/adotgif-up_journey• Fupping – http://bit.ly/adotgif-fupping_content• Paymo – http://bit.ly/adotgif-paymo_remote• UpLead – http://bit.ly/adotgif-uplead_salesIn an award-winning career, I have worked to exceed expectations in all my job duties and projects. This has resulted in building skills and experiences in the following: B2B Content Development & Content Management, Content Marketing, Copywriting, Editing, Proofreading, Branding & Positioning, Strategic Thinking, Social Media Channel Ownership, Performance Measurement, Go-To-Market Strategy, Demand Generation Campaigns, Customer Experience (CX), People Management, C-Level/Executive Collaboration, Creative Briefs, Influencer Marketing, Event Marketing, Web Analytics and SEO, Artificial Intelligence (AI), and Partner Marketing.

Experience

1. Senior Marketing Strategist

   The Clorox Company

   Apr 2026 — Present · US

   On April 1, 2026, GOJO officially became part of The Clorox Company, and began operating as Clorox Purell. This marks an important milestone in our history that reflects our hard work and dedication, and the new opportunities ahead of us. Together, we’ll set new standards for health and hygiene and bring well-being to more people everywhere, creating long-term value with and for our partners and customers.

Education

• Miami University

  Bachelor of Arts, Mass Communication Major; Marketing Minor, The Farmer School of Business

  2008 — 2012

• American University - Kogod School of Business

  Master of Business Administration - MBA

• Saint Ignatius High School

  High School Diploma, Jesuit College Preparatory

  2004 — 2008

Skills

• Content Writing
• Microsoft Office
• Sales
• Web Content
• Public Relations
• Media Relations
• Copywriting
• Journalism
• B2b Marketing Strategy
• Attention to Detail
• Communication
• Market Research
• Editing
• Mobile Content
• Planning
• SEO
• Branding & Identity
• Interviews
• Project Planning
• Mass Media
• Content Marketing
• Project Management
• Advertising
• Management
• Corporate Branding
• Creative Writing
• Writing
• Public Speaking
• Research
• Marketing Management
• Task Driven
• Email Marketing
• Microsoft Word
• Web Content Management
• Team Leadership
• Social Networking
• Brand Awareness
• Problem Solving
• Strategy
• Social Media Marketing