Adam Fendelman

About Adam Fendelman

After being trained as a print news journalist at the University of Missouri-Columbia\'s School of Journalism, I wrote online technology and business news starting in My role included editing and managing columnists as well as publishing for third-party associations and organizations.I co-invented eXtreme Networking, which provided professional speed networking for businesspeople. I managed the product evolution of the patented software.I\'ve written for the Chicago Sun-Times, Time Out Chicago and was a theatre critic for Centerstage Chicago (the Chicago Sun-Times Group). I was the cell phones guide at About.com (the New York Times Co.). I was the Vice President of Technology at EDC Technology, which creates administration software for universities.I am currently a Salesforce Marketing Cloud Manager.Previously, I was a Digital Operations Manager at USA Vein Clinics, Vascular, Fibroid & Oncology Centers. Before that, I was a Senior Web Designer at S&C Electric Company and a Senior Web Marketing Strategist for Scientific Games (initially for WMS Gaming). I am also currently the founder and publisher of HollywoodChicago.com, which is the largest independently owned and operated daily everything entertainment publication in Chicago.Specialties: Salesforce, Salesforce Marketing Cloud, HubSpot, Salesforce Intelligence Reports, Litmus, digital marketing, web design, marketing automation, project management, analytics, email marketing, SEO, SEM, PPC, UI/UX, connected devices, movie reviews, news reporting and editing, film critic, interviewing, online publishing, event and conference planning, smartphones, social media, QA testing, software upgrades, software integration, technology management, wireframes, Pardot, Figma, Google Analytics, Adobe Creative Cloud, Zendesk, Basecamp

Experience

1. Salesforce Marketing Cloud Manager

   RB Global Inc.

   Apr 2024 — Present · Chicago, IL, US

   Specializing in Salesforce Marketing Cloud and HubSpot strategy, design, migrations, automation, troubleshooting and journeys.* Completed multi-brand migration from HubSpot to Salesforce Marketing Cloud* Stood up new Salesforce Marketing Cloud business units* Completed multi-brand IP warming* Automated manual processes using multi-language journeys with AMPscript, SQL and personalization* Built multi-BU dashboards using Salesforce Intelligence Reports* Next: Forms & landing pages, advanced personalization

Education

• University of Missouri-Columbia

  BA, News/Editorial Journalism

  1997 — 2000

Skills

• Quality Assurance
• Entrepreneurship
• Frontpage
• SEO
• Software Testing
• Writing
• Advertising
• Magazines
• Content Management
• Storytelling
• Web Content
• Html
• Publishing
• Blogging
• Copy Editing
• Marketing
• Drupal
• Newsletters
• Photoshop
• Editorial
• Digital Strategy
• Testing
• Press Releases
• Digital Media
• Software Integrations
• Social Media
• Public Relations
• Content Management Systems
• Cms
• Interviewing Skills
• Management
• Online Marketing
• Wordpress
• Web Content Management
• Online Publishing
• Content Strategy
• Copywriting
• Web Design
• Journalism
• Software