Adam D.
Head of Alliances @Colibri Digital
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WORK HISTORY
Head of Alliances @Colibri Digital
In my current role, I focus on driving commercial growth through close collaboration with strategic partners such as AWS and Databricks. This includes working on joint go-to-market initiatives, lead generation, and partner events to create new business opportunities and build market presence.Key areas of focus include:Developing and executing joint marketing and sales campaignsManaging partnerships and co-selling initiativesCreating compelling value propositions and offersMy aim is to bring together the right partnerships, propositions, and market strategies to accelerate growth, support our customers\' goals, and ensure long-term value.
EDUCATION
The Manchester Metropolitan University
BA (Hons), Business Studies
ABOUT ADAM D.
I am a highly experienced Cloud, Data, and AI professional with over 20 years in IT management and consultancy, specialising in building and scaling strategic partnerships with Databricks and AWS. As Head of Strategic Alliances at Colibri Digital, I have led our growth as a Databricks Select Consulting Partner and Delivery Partner, driving joint go-to-market initiatives, co-selling with Databricks field teams, and enabling customer success with the Lakehouse platform.Alongside Databricks, I have built and scaled deep AWS partnerships, achieving multiple AWS competencies, Marketplace offers, and certifications. I have designed and executed AWS joint go-to-market strategies, secured Generative AI Competency status, and driven co-sell motions with AWS field sales to accelerate customer adoption of cloud and AI solutions.My expertise spans partnership strategy, sales alignment, and proposition development across Lakehouse, Data Engineering, AI/ML, and Generative AI. I have a proven track record of creating compelling joint value propositions, securing partner program accreditations, and enabling consulting teams through training and certification pathways.With a strong commercial and technical background, I am passionate about bringing together the right partnerships, propositions, and market strategies to accelerate customer outcomes. Experienced across multiple industries including government, finance, telecoms, and manufacturing, I thrive in building relationships, influencing senior stakeholders, and driving sustainable growth through cloud and data innovation.
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