Adam Smith

About Adam Smith

As a dedicated Marketing Professional, my career is built on a foundation of traditional and web-based advertising, promotion, campaign execution, and marketing operations. Colleagues recognize me for my innovative approach and ability to adapt, while still maintaining a lively sense of humor. I am perpetually inquisitive, utilizing meticulous research to understand business objectives and project goals to deliver effective, best-practice-driven solutions. With competencies spanning from CRM, SEO/SEM, and Digital Advertising to Sales, Content Marketing, and Business Intelligence & Analytics, my skill set is both comprehensive and versatile. My management style is collaborative, recognizing that the best results are achieved when multiple perspectives combine to drive a shared objective. In my most recent role as a Senior Demand Generation Manager at SymphonyAI Summit, I led the expansion of the US customer base by over 140% within 18 months. This was achieved through the implementation of targeted marketing and acquisition strategies, which were continually optimized through data analytics and cross-collaboration with sales teams. With a keen eye for technology, I also onboarded new marketing tools, improving both our customer relationship management and operational efficiency. Prior to SymphonyAI, my time at IMPLAN Group saw me wear multiple hats as a Senior Digital Strategist and Marketing Operations Manager. Here, I managed an annual digital marketing budget of and led significant growth in inbound marketing leads. I streamlined the customer journey with a revised CRM-Marketing Automation mapping process and integrated a Customer Data Platform to consolidate marketing and sales analytics. As a proven professional, I deliver results and growth to any company I work with. With each new opportunity, I aim to leverage my broad skillset and extensive experience to contribute meaningfully to business objectives and ultimately drive growth. Whether it\'s developing strategic marketing campaigns, implementing technology for operational efficiency, or generating quality leads, my mission is to be an asset to your team, helping your company achieve new heights.

Experience

1. Senior Demand Generation Manager

   Traject

   Nov 2023 — Present