Adam Smith
Head of Demand Generation - Public Sector @Zellis
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WORK HISTORY
Head of Demand Generation - Public Sector @Zellis
Peterborough, GB
Own the public sector demand plan and pipeline across new logo and expansion plays. Run integrated campaigns matched to public sector buying cycles and procurement. Lead and coach BDRs, set clear outbound plays, and tighten handoffs with sales. Build dashboards, improve attribution, and publish a simple KPI pack that shows campaign effectiveness and revenue contribution. Improve planning and prioritisation so work lands on time and adds pipeline.Key outcomes: Pipeline figures, available on request.
EDUCATION
Nottingham Trent University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT ADAM SMITH
I looked up current best practices for the LinkedIn About section, then applied them here, focusing on a strong hook in the first lines, clear positioning, keyword richness, a human voice and a simple call to action.([LinkedIn][1])-Marketing leader in technology and SaaS who connects brand, communications and product marketing to create accountable growth. Digital first with clear attribution and shared ownership of pipeline, and known for cross functional delivery with product, sales, customer success, data, finance and legal.I moved into tech with IRIS and found the pace and experimentation I wanted. Since then I have focused on building programmes that move the numbers that matter, testing quickly, keeping what works and scaling without fuss.At Zellis I joined the senior leadership team to bring fresh ideas and new ways of working. I was later asked to lead the public sector team and we are seeing a clear uplift in activity, results and new logo wins. Marquee customers include JLR, Lloyds Banking Group, British Airways and Five Guys, with recent wins that include Currys and GXO. I design integrated campaigns across PR, content, performance, SEO, CRM and events, and I partner closely with sales to ensure smooth handoffs and consistent follow through.ABM is a core strength. I introduced and scaled the programme to win and expand larger accounts with stronger return profiles. I also work with AI enabled marketing in a practical and governed way, using it to speed content, sharpen segmentation and strengthen insight that commercial teams can trust.Earlier I built FEIN UK’s digital marketing from a standing start, supporting record growth and helping to win national accounts such as Topps Tiles. I then served as Group Marketing Manager for Europe at Integrated Supply Network, where I digitised demand and helped shorten the supply chain.What I bring• Technology and SaaS experience with cross functional leadership• ABM to win and grow larger accounts with better returns• AI enabled marketing that adds real value to content, targeting and analysis• Story led positioning backed by measurable, revenue centred marketing• Calm delivery, clear plans and simple reporting that senior leaders can act onBased in Kettering with a dedicated home office and hybrid friendly. Open to senior marketing leadership roles in high growth tech and happy to connect.
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