Adam Cooksey
Associate Director @Freuds Group
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WORK HISTORY
Associate Director @Freuds Group
London, GB
Building and implementing PR & communications strategies for clients including KFC, The National Lottery, B&Q, Mars, Danone and Warburtons • Providing strategic PR direction and counsel to all clients in relation to internal and external communications to enable them to meet their business objectives, co-ordinating earned activity across simultaneous campaigns at scale, with speed, and handling crises as/when required• Developing and running end-to-end brand campaigns, including conceptualising and executing KFC’s House of Harland, a fried chicken themed staycation, and The Colonel’s Arms, a KFC pub, both of which generated hundreds of pieces of coverage and resulted in global media interest • Developed a solid commercial understanding through both helping brands drive sales and increase revenue, as well as being responsible for £1 million+ revenue clients for the Freuds business and growing the accounts for added income • Compiling PR and communications toolkits for global clients to aid markets with activating campaigns, ensuring a consistent approach across all channels • Running extensive talent and influencer campaigns, including talent negotiation, contracting and activation, managing talent partnerships up to £1 million • Leading and managing a team of 8 account managers and associates on all accounts, helping them fulfil their potential by instilling a one team mentality, alongside reviewing team performance throughout the year to help junior team members grow and develop • Responsible for overall reporting across all clients, including managing budgets over £1 million and setting clear and measurable KPIs for each campaign, ensuring consistency and executional excellence is maintained • Exemplary collaboration skills, demonstrated through working with internal and external agencies and suppliers across projects to ensure earned channel prioritisation and inclusion in integrated commercial plans
EDUCATION
University of Portsmouth
Bachelor of Arts (BA), English Language and Literature, General
SKILLS
ABOUT ADAM COOKSEY
A PR, communications and marketing specialist with +9 year’s experience in assisting mainstream brands achieve their business and sales objectives through developing creative and exciting campaigns that break boundaries, ignite conversation and reach global audiences. I am adept at implementing end-to-end marketing and communications strategies which drive buzz in print and digital media, influence and engage consumers, increase brand awareness and build social media communities online through tailored and strategic influencer partnerships.
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