Adam Cofield
Trade Development Manager @Southern Glazer's Wine & Spirits
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WORK HISTORY
Trade Development Manager @Southern Glazer's Wine & Spirits
New Castle, DE, US
Cultivate and fortify strategic partnerships with key suppliers such as Proximo Spirits, Palm Bay International, Sazerac Company, Ste Michelle Wine Estates, and Mast-Jagermeister- Strategically plan, execute, and evaluate sales, promotions, and marketing initiatives, meeting supplier KPIs- Achieved impressive 2023 portfolio results-+4.3% depletions vs 2022 (+6.8% in dollars,+348,965 GP$)- Wine:+6.3%, beating the house- Spirits:+2.6%, beating the house- Only market to achieve all Ste Michelle KPIs: Value, Points of Distribution, A to Z Volume Growth- Top-Performing Market Recognition: Proper No. Twelve and Kraken Gold National Programs- Drive collaborative annual volume builds, leveraging market data and analytical tools for optimal results- Optimize local marketing budgets to deliver best-in-class ROI- Utilize FAMILY Values in all aspects of conducting business
EDUCATION
Six Sigma (DuPont)
Certified Green Belt
University of Delaware
Bachelor’s Degree
SKILLS
ABOUT ADAM COFIELD
Dynamic beverage enthusiast with a customer-centric approach. A collaborative leader…
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