Adam Obrien

About Adam Obrien

I’m Adam.I build product marketing engines that make products easy to understand, easy to sell, and easy to adopt. My background runs deep in positioning, messaging, launches, competitive intel, personas, and the sales enablement that turns all of that into revenue.Before being a PMM, I spent years in sales engineering and global enablement — running demos, translating complexity into crisp stories, and training teams across the world. That “show me, don’t tell me” mindset still shapes how I operate: buyer-first, narrative-driven, and tightly aligned with sales.I’ve built or rebuilt PMM foundations at Accruent, Files.com, GoodUnited, iDonate, and Stackpack — owning the GTM strategy, launch process, analyst relations, and the market insights that drive roadmap clarity.My philosophy is simple: great product marketing sits at the intersection of story, strategy, and execution — and it should make the entire go-to-market machine faster and sharper.Outside the job? 3x dad, elder millennial, sneaker addict, podcaster, Sacramento Kings fan.(Yes, 2002 was rigged. Still not over it.) and I co-run a marketing podcast and run a founding/solo product marketing Slack community.So, if you’re scaling PMM, sharpening your narrative, or building a clearer GTM motion — happy to connect.

Experience

1. Senior Product Marketing Manager

   Openbrand

   Mar 2026 — Present · Charleston, SC, US

   OpenBrand helps brands and retailers understand why they\'re winning or losing market share in real time - and measure what works.One platform for all your competitive intelligence: pricing, promotions, products, placement, ads, media, and inventory data.

Education

• California State University-Sacramento

  English BA, English Literature (British and Commonwealth)

• Sierra College

  Liberal Arts, English Literature (British and Commonwealth)

  2003 — 2005

Skills

• Leadership
• Management
• Team Leadership
• Customer Service
• Sales
• Os X
• Training
• Microsoft Office
• Sql
• Cat Herding
• Team Building
• Troubleshooting
• Social Media
• Technical Support
• Strategic Planning
• Databases
• Project Management
• Cmms
• Microsoft Sql Server
• Time Management
• Process Improvement
• Adobe Creative Suite
• Facebook
• Html
• Social Networking
• Saas
• Microsoft Excel
• Public Speaking
• Marketing
• Social Media Marketing
• Twitter
• Communication
• Technical Writing
• Training & Development
• Spreadsheets
• Copywriting
• Content Strategy
• Content Management
• Content Development
• Css