Adam Carfagna
Integrated Marketing Specialist @Metro Credit Union
Signup · Get unlimited contacts
WORK HISTORY
Integrated Marketing Specialist @Metro Credit Union
Manage the daily upkeep of the platform, develop and implement regular marketing automation and onboarding campaigns, analyze metrics and make recommendations to improve overall engagement and results. Deliver insights and observations relative to campaign performance to evolve Metro’s brand and maximize product sales and ROI. Ensure overall compliance of creative material to Metro’s brand standards. • Create, optimize and refine the marketing automation platform to streamline lead generation; establish, administer and monitor complex nurture programs; develop, deploy, manage, track and report on automated trigger and nurture campaigns; create campaigns to engage, educate and acquire new accounts that will drive revenue. Generate reporting and leverage data to draw insights and optimization of campaigns. • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously • Implement general member communications as required, to include e-newsletters and regulatory related notifications.
EDUCATION
University of Massachusetts, Amherst
Bachelors, Computer Systems Engineering
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.