Adam Carfagna

Experience

1. Integrated Marketing Specialist

   Metro Credit Union

   Aug 2020 — Present

   Manage the daily upkeep of the platform, develop and implement regular marketing automation and onboarding campaigns, analyze metrics and make recommendations to improve overall engagement and results. Deliver insights and observations relative to campaign performance to evolve Metro’s brand and maximize product sales and ROI. Ensure overall compliance of creative material to Metro’s brand standards. • Create, optimize and refine the marketing automation platform to streamline lead generation; establish, administer and monitor complex nurture programs; develop, deploy, manage, track and report on automated trigger and nurture campaigns; create campaigns to engage, educate and acquire new accounts that will drive revenue. Generate reporting and leverage data to draw insights and optimization of campaigns. • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously • Implement general member communications as required, to include e-newsletters and regulatory related notifications.

Education

• University of Massachusetts, Amherst

  Bachelors, Computer Systems Engineering

  2002 — 2006