Adam Whitten

About Adam Whitten

As a product designer with a BFA in Web Design & Interactive Media, I have a passion for creating digital products that are user-friendly, visually appealing, and business-oriented. I have a strong background in web design, UIX, user interaction, and brand communication, as well as coding, prototyping, and testing skills.I have successfully led the design team in the Sports Vertical at Gambling.com Group, where I managed products such as Bookies.com, Rotowire.com, Bookmakers.com, and AmandaPicks.com. I bridged the gap between online sports betting and affiliates with email marketing, UX strategy, and ethical design practices. I also collaborated with developers, designers, and stakeholders to conceptualize, design, and implement products that aligned with the user needs and business goals. Additionally, I founded and run TacoClout.com, a niche e-commerce business for Toyota Tacoma off-road enthusiasts, where I built and maintained the website, the brand, and the customer base.

Experience

1. Founder

   Tacoclout.Com

   Sep 2021 — Present · Charlotte, NC, US

   Built, and manage, a very successful e-commerce business niche for the Toyota Tacoma o-road enthusiastDevelop and execute a unified brand strategy, aligning messaging across all marketing and public relations eorts, including website, social media, paid ads, SEO, publications, advertising, multimedia content, and press releasesIntroduce a consistent social media strategy for Taco Clout utilizing Sprout Social and internal tools like Notion, which improved engagement by 40% and impressions by 60%, through improved graphics, engaging copy, and unique video contentRevamped email newsletter (Omni-Send), enhancing user experience and driving a 15% increase in web trac, through introducing more consistent branding, meaningful copy, and stronger call-to-actions

Education

• The Art Institutes

  Bachelor of Fine Arts, Web Design & Interactive Media

  2013 — 2015

Skills

• Page Layout
• Javascript
• Css
• Adobe Photoshop
• Dreamweaver
• Illustrator
• Corporate Identity
• Html
• Adobe Illustrator
• Advertising
• Xml
• Adobe
• Microsoft Office
• Photos
• Social Media
• Art Direction
• Php
• Digital Strategy
• Cascading Style Sheets (Css)
• Marketing
• Adobe Audition
• Web Design
• Yahoo Pipes
• Ajax
• Social Networking
• Wordpress
• Jquery
• Video Editing
• Graphics
• Adobe Fireworks
• Cs3
• Leadership
• Layout
• Corporate Branding
• Adobe Creative Suite
• Indesign
• Graphic Design
• Logo Design
• Photoshop
• Adobe Acrobat